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Stage Stores, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Houston, TX based, Stage Stores, offers consumers recognized brand named clothing, apparel, accessories, cosmetics and footwear. The company operates under the Bealls, Palais Royal and Stage names throughout the South Central, Southwestern and Northwestern states, and under the Peebles name throughout the Midwestern, Southeastern, Mid-Atlantic and New England states.

Main Telephone (713) 667-5601
Main Fax (713) 669-2884
Primary Address
Post Office Box 35167
Houston, TX 77235-5718
USA

Stage Stores, Inc. Contacts

Contacts (5/8)
Name Title State
Michael G. President & Chief Executive Officer TX
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (713) 667-5601
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Post Office Box 35167
Houston, TX
77235-5718
USA

Bill G. Senior Vice President & Chief Marketing Officer TX
Oded S. Chief Financial Officer TX
Thorsten W. Executive Vice President & Chief Merchandising Officer TX
Melanne A. Vice President, Marketing Planning & Finance TX

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Stage Stores, Inc. *******
Bealls *******
Goody's *****
Palais Royal *******
Peebles *******

Agency Relationships


Brand Agency Service From To
***** ******, ***. ****** ******** Media Buying, Media Planning 2013 present
***** ******, ***. ****** ***** creative unknown present
***** ******, ***. ********* ***** Creative 2016 present

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WinmoEdge

Female Engagement Opps: Stage Stores shifting to ‘significantly more digital' in 2016


Subject: digital, mobile, spot TV, social media

Company: Winmo), based in Houston, offers consumers apparel, accessories, cosmetics and footwear under the Bealls, Palais Royal and Stage names throughout the South Central, Southwestern and Northwestern states, and under the Peebles names throughout the Midwest, Southeast, Mid-Atlantic and New England states.

Opportunity: This year, Stage Stores will continue to build on the top six key initiatives it put in place in 2015, including refreshing 122 of its top-volume stores and refreshing its logo, website and marketing. In the Q4 earnings call, CEO Michael Glazer said technology will be used to improve localization and personalization, and added that on the way is more personalized marketing content and a shift to a “significantly more digital focus” this year.

The retailer is looking to make “smart investments” in building its brand, so pitch high ROI paid and earned media ideas to top execs now. This is nothing revolutionary, as Stage Stores has mentioned it in the past, but merely a reminder to sellers that if you aren’t going after this revenue, you should (more here).

Agency readers, Moroch has handled media and creative for Stage Stores since 2013, according to The List. This relationship is currently in the average two-and-a-half-year AOR tenure “sweet spot,” so the company could be looking for a new agency to go along with brand refresh efforts. Also, CMO Bill Gentner has been on the job for right at two years, so he could be itching for a new creative, as well. 

Additional Information 

Media Spend: According to Kantar Media, Stage spent $6.2 million on measured media through Q3 2015 – up from $5.5 million for the same period 2014. The majority of this was allocated to spot TV ($4.4 million). The remainder went to print, radio and some digital. Media spend per company for 2015: Bealls, $3.1 million; Palais Royale, $613,000; Peebles, $160,000; and Goody's, $121,000 (all through Q3).

Digital Breakdown: All data is per Moat:

Stage: Ran 43 standard display ads on 197 publishers in 2015 (5% mobile). Top ad destinations include theadvertiser.com, southernsavers.com, scarymommy.com and sfgate.com (<1% placed site direct). Additionally, one high impact and one video ad were run last year.  For FY 2014, 26 creatives were run on 161 publishers.

Bealls: For 2015, 69 standard display ads were run on 1,211 publishers so far this year (4% mobile). Top ad destinations include seattlepi.com, chron.com, beaumontenterprise.com, timesunion.com and ctpost.com (72% placed site direct versus programmatic). Bealls also ran 25 high impact ads (on Tampa Tribune, GSN, Houston Chronicle and San Francisco Chronicle). No video ads were run in 2015. For FY 2014, Bealls ran 38  creatives on 140 publishers. 

Peebles: Ran 52 standard display ads on 714 publishers for 2015 (5% mobile). Top ad destinations are the same as Bealls (65% placed site direct). Peebles ran eight high impact ads, but no video ads last year.  For FY 2014, 82 creatives were run on 399 publishers.

Goody's: Ran 29 display ads on 559 publishers in 2015 (5% mobile). Top ad destinations include chron.com, seattlepi.com, ctpost.com, beaumontenterprise.com and timesunion.com (45% placed site direct). Goody's ran one high impact ad (GSN) and one video ad in 2015. For FY 2014, Goody's ran 18 creatives on 87 publishers.

Winmo)
10201  Main St.
Houston, TX 77025
(713) 667-5601

Bill Gentner 
Chief Marketing Officer
(713) 667-5601
bgentner@stagestores.com

Melanne Adams 
Vice President, Marketing, Planning & Finance
(713) 667-5601
mjadams@stagestores.com

Winmo)
3625 N. Hall St.
Suite 1100
Dallas, TX 75219
(214) 520-9700

Christy Rogge 
Account Supervisor
(214) 520-9700
crogge@moroch.com