Stage Stores, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Houston, TX based, Stage Stores, offers consumers recognized brand named clothing, apparel, accessories, cosmetics and footwear. The company operates under the Bealls, Palais Royal and Stage names throughout the South Central, Southwestern and Northwestern states, and under the Peebles name throughout the Midwestern, Southeastern, Mid-Atlantic and New England states.
|Main Telephone||(713) 667-5601|
|Main Fax||(713) 669-2884|
Stage Stores, Inc. ContactsContacts (5/8)
|Michael G.||President & Chief Executive Officer||TX|
Sample of Associated Brands
|Bill G.||Senior Vice President & Chief Marketing Officer||TX|
|Oded S.||Chief Financial Officer||TX|
|Thorsten W.||Executive Vice President & Chief Merchandising Officer||TX|
|Melanne A.||Vice President, Marketing Planning & Finance||TX|
|Stage Stores, Inc.||*******|
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Female Engagement Opps: Stage Stores shifting to ‘significantly more digital' in 2016
Subject: digital, mobile, spot TV, social media
Company: Winmo), based in Houston, offers consumers apparel, accessories, cosmetics and footwear under the Bealls, Palais Royal and Stage names throughout the South Central, Southwestern and Northwestern states, and under the Peebles names throughout the Midwest, Southeast, Mid-Atlantic and New England states.
Opportunity: This year, Stage Stores will continue to build on the top six key initiatives it put in place in 2015, including refreshing 122 of its top-volume stores and refreshing its logo, website and marketing. In the Q4 earnings call, CEO Michael Glazer said technology will be used to improve localization and personalization, and added that on the way is more personalized marketing content and a shift to a “significantly more digital focus” this year.
The retailer is looking to make “smart investments” in building its brand, so pitch high ROI paid and earned media ideas to top execs now. This is nothing revolutionary, as Stage Stores has mentioned it in the past, but merely a reminder to sellers that if you aren’t going after this revenue, you should (more here).
Agency readers, Moroch has handled media and creative for Stage Stores since 2013, according to The List. This relationship is currently in the average two-and-a-half-year AOR tenure “sweet spot,” so the company could be looking for a new agency to go along with brand refresh efforts. Also, CMO Bill Gentner has been on the job for right at two years, so he could be itching for a new creative, as well.
Media Spend: According to Kantar Media, Stage spent $6.2 million on measured media through Q3 2015 – up from $5.5 million for the same period 2014. The majority of this was allocated to spot TV ($4.4 million). The remainder went to print, radio and some digital. Media spend per company for 2015: Bealls, $3.1 million; Palais Royale, $613,000; Peebles, $160,000; and Goody's, $121,000 (all through Q3).
Digital Breakdown: All data is per Moat:
Stage: Ran 43 standard display ads on 197 publishers in 2015 (5% mobile). Top ad destinations include theadvertiser.com, southernsavers.com, scarymommy.com and sfgate.com (<1% placed site direct). Additionally, one high impact and one video ad were run last year. For FY 2014, 26 creatives were run on 161 publishers.
Bealls: For 2015, 69 standard display ads were run on 1,211 publishers so far this year (4% mobile). Top ad destinations include seattlepi.com, chron.com, beaumontenterprise.com, timesunion.com and ctpost.com (72% placed site direct versus programmatic). Bealls also ran 25 high impact ads (on Tampa Tribune, GSN, Houston Chronicle and San Francisco Chronicle). No video ads were run in 2015. For FY 2014, Bealls ran 38 creatives on 140 publishers.
Peebles: Ran 52 standard display ads on 714 publishers for 2015 (5% mobile). Top ad destinations are the same as Bealls (65% placed site direct). Peebles ran eight high impact ads, but no video ads last year. For FY 2014, 82 creatives were run on 399 publishers.
Goody's: Ran 29 display ads on 559 publishers in 2015 (5% mobile). Top ad destinations include chron.com, seattlepi.com, ctpost.com, beaumontenterprise.com and timesunion.com (45% placed site direct). Goody's ran one high impact ad (GSN) and one video ad in 2015. For FY 2014, Goody's ran 18 creatives on 87 publishers.
10201 Main St.
Houston, TX 77025
Chief Marketing Officer
Vice President, Marketing, Planning & Finance
3625 N. Hall St.
Dallas, TX 75219