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Samsonite LLC | Company Profile, Marketing Contacts, Media Spend, Brands

Samsonite Corporation distributes a range of products that include softside, hardside luggage; business and computer bags; outdoor and casual bags; shoes and accessories, and other related products. It sells its products under a number of brand names, primarily Samsonite Black Label, Samsonite and American Tourister, and licensed brand names, such as Lacoste.

Main Telephone (508) 851-1400
Main Fax (401) 247-0988
Primary Address
575 West Street
Suite 110
Mansfield, MA 02048

Samsonite LLC Contacts

Contacts (5/12)
Name Title State
Lynne B. President, North America MA
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (508) 851-1400
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 575 West Street
Suite 110
Mansfield, MA

Tom K. Non-Executive Director MA
Kyle G. Chief Financial Officer, Principal Accounting Officer, Secretary, Treasurer & Executive Director MA
Tim P. Chief Executive Officer MA
Andy W. Chief Information Officer MA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
American Tourister ******
Samsonite LLC ******
Gregory Mountain Products LLC *

Agency Relationships

Brand Agency Service From To
******** ********* ******** ******** AOR - creative 2010 present
******* ******** ******** *** ***** ***** ************** Public Relations 2016 present
********* *** ******** ******** creative 2010 present
********* *** *** / **** multicultural 2003 present

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Q4-Q1 Digital Opps: Case maker Speck launches first campaign with new AOR

Subject: Digital, video, social media, online

Brand: Samsonite

Opportunity: Recently debuted its first ad campaign with new AOR Red Tettemer O'Connell + Partners. The "Designed for Impact" campaign was created to promote Speck's new line of Presidio smartphone cases by demonstrating their durability, slimness and protection through two 10-foot drop test videos. Other video ads will feature a falling phone with a small corner brand logo. The campaign will also include point-of-sale ads in retail and premium electronic stores and media partnerships, such as a Buzzfeed quiz and an interactive game called “Dropped” in partnership with Undertone.

Keep in mind that Speck has not been a very big ad spender in the past. However, in addition to the new campaign, digital display activity has already increased significantly since last year, Pathmatics reports. In fact, the brand's digital display spending began at the beginning of September, coinciding with the launch of Apple's newest iPhone

Note that Speck's digital display in the past is usually concentrated in Q4 and Q1, so expect digital display spend to continue increasing into 2017. With that said, sellers should begin reaching out now to secure current campaign revenue as it becomes available. Focus your pitch around high ROI millennial engagement. Look for ad dollars tied to digital, social and video, specifically through Q4 and Q1. 

Additional Insight

Digital Breakdown: Since January, Pathmatics reports that Speck has spent $347,200 on 35 desktop ads (25 million impressions). Of these, 94% were placed site direct, while the remainder were placed programmatically through the following channels: Amazon (4%), AppNexus (1%), Rocket Fuel (<1%), Specific Media (<1%), The Trade Desk (<1%), Undertone (<1%) and MediaMath (<1%). 

Top ad destinations include (Conde Nast), (Vox Media),, and Additionally, $21,600 was spent on 25 mobile ads (3 million impressions) with 86% placed site direct. 

In comparison, during the same period in 2015, the company spent $23,300 on 45 desktop ads (5 million impressions), with 50% placed site direct; $5,700 was spent on five mobile ads (1.3 million impressions). No video ads ran during either period. 

177 Bovet Road
Suite 200
Santa Mateo, CA 94402
(650) 462-2040

Michael Burdeny
Vice President, Marketing
(650) 462-2040

Brian Donecho
​Director, Digital Marketing
(650) 462-2040