Samsonite LLC | Company Profile, Marketing Contacts, Media Spend, Brands
Samsonite Corporation distributes a range of products that include softside, hardside luggage; business and computer bags; outdoor and casual bags; shoes and accessories, and other related products. It sells its products under a number of brand names, primarily Samsonite Black Label, Samsonite and American Tourister, and licensed brand names, such as Lacoste.
|Main Telephone||(508) 851-1400|
|Main Fax||(401) 247-0988|
Samsonite LLC ContactsContacts (5/12)
|Lynne B.||President, North America||MA|
Sample of Associated Brands
|Tom K.||Non-Executive Director||MA|
|Kyle G.||Chief Financial Officer, Principal Accounting Officer, Secretary, Treasurer & Executive Director||MA|
|Tim P.||Chief Executive Officer||MA|
|Andy W.||Chief Information Officer||MA|
|Gregory Mountain Products LLC||*|
Who is the President, North America of Samsonite LLC?
Who is the marketing contact for luggage & briefcases in MA
What is the email of the Non-Executive Director of Samsonite LLC?
What is direct phone of the Chief Financial Officer, Principal Accounting Officer, Secretary, Treasurer & Executive Director of Samsonite LLC?
Who is the AOR - creative agency of Samsonite LLC?
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Q4-Q1 Digital Opps: Case maker Speck launches first campaign with new AOR
Subject: Digital, video, social media, online
Opportunity: Recently debuted its first ad campaign with new AOR Red Tettemer O'Connell + Partners. The "Designed for Impact" campaign was created to promote Speck's new line of Presidio smartphone cases by demonstrating their durability, slimness and protection through two 10-foot drop test videos. Other video ads will feature a falling phone with a small corner brand logo. The campaign will also include point-of-sale ads in retail and premium electronic stores and media partnerships, such as a Buzzfeed quiz and an interactive game called “Dropped” in partnership with Undertone.
Keep in mind that Speck has not been a very big ad spender in the past. However, in addition to the new campaign, digital display activity has already increased significantly since last year, Pathmatics reports. In fact, the brand's digital display spending began at the beginning of September, coinciding with the launch of Apple's newest iPhone
Note that Speck's digital display in the past is usually concentrated in Q4 and Q1, so expect digital display spend to continue increasing into 2017. With that said, sellers should begin reaching out now to secure current campaign revenue as it becomes available. Focus your pitch around high ROI millennial engagement. Look for ad dollars tied to digital, social and video, specifically through Q4 and Q1.
Digital Breakdown: Since January, Pathmatics reports that Speck has spent $347,200 on 35 desktop ads (25 million impressions). Of these, 94% were placed site direct, while the remainder were placed programmatically through the following channels: Amazon (4%), AppNexus (1%), Rocket Fuel (<1%), Specific Media (<1%), The Trade Desk (<1%), Undertone (<1%) and MediaMath (<1%).
Top ad destinations include wired.com (Conde Nast), theverge.com (Vox Media), arstechnica.com, polycon.com and imdb.com. Additionally, $21,600 was spent on 25 mobile ads (3 million impressions) with 86% placed site direct.
In comparison, during the same period in 2015, the company spent $23,300 on 45 desktop ads (5 million impressions), with 50% placed site direct; $5,700 was spent on five mobile ads (1.3 million impressions). No video ads ran during either period.
177 Bovet Road
Santa Mateo, CA 94402
Vice President, Marketing
Director, Digital Marketing