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Fossil, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Headquartered in Richardson, TX, Fossil, Inc. manufactures mid-priced fashion watches, wallets, handbags, belts, sunglasses and apparel. The company sells through department and specialty stores conducting operations domestically and in certain international markets, through various directly and indirectly owned subsidiaries.

Main Telephone (972) 234-2525
Main Fax (972) 234-4669
Primary Address
901 South Central Expressway
Richardson, TX 75081
USA

Fossil, Inc. Contacts

Contacts (5/32)
Name Title State
Kosta K. Chairman & Chief Executive Officer TX
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (972) 234-2525
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 901 South Central Expressway
Richardson, TX
75081
USA

Greg M. Executive Vice President & Chief Strategy & Digital Officer TX
Dennis S. Executive Vice President & Chief Financial Officer TX
Mary V. Senior Vice President & Chief Information Officer TX
Jaime N. Senior Vice President, Michael Kors Brand - Watches & Jewelry TX

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Fossil *
Fossil Blue *
Relic *
Antima *
Zodiac *

Agency Relationships


Brand Agency Service From To
****** */** AOR - social 2014 present
******** ********** **** *** media buying & planning unknown present
******** ********** */** AOR - social 2014 present
******* ****** ******* **** *** media buying & planning unknown present
******* ****** ******* */** AOR - social 2014 present

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WinmoEdge

Millennial Media Opps: Fossil launches first TV ads for Q smartwatches


Subject: digital, online, video, mobile, print, sponsorship

Company: 

Update (9/29): "Your Q" (see above), the first national TV ad for Pathmatics reports. 

As we've reported (more info below), these ad outlays should continue through the holidays and beyond. Sellers – especially those with a fashion or lifestyle focus, should keep reaching out to secure these new campaign digital and TV dollars. Dentsu Aegis's Optimedia, media AOR since 2014, still has traditional. 


Below originally posted 9/26

 

Opportunity: Wearable launches, including Fossil Q and Misfit (research here), will receive substantial ad support this holiday season, however, keep going after last minute and supplemental buys tied to the core Fossil and Skagen brands. Both are receiving higher marketing investments, beginning in Q3, along with wearables, said CFO Dennis Secor during the Q2 earnings call.

Male and female-focused fashion endemic sellers should have an advantage, but decision makers should also be receptive to entertainment and news, too. Fossil wants to keep its fashion roots, while reaching the wider millennial lifestyle customer segment. Dentsu Aegis's Optimedia, media AOR since 2014, still has traditional. 

Additional Insight

Media Spend: According to Kantar Media, Fossil Group spent $10.7 million on measured media in 2015, up from $8 million in 2014. Most of 2015′s spend was allocated to print ads ($5.7 million), while the remainder went to display ads ($3.4 million) and search ($770,000).

Digital Breakdown: Since last September, Fossil has received much more display support than Skagen (desktop SOV 92% compared to 8%), Pathmatics reports. Fossil ads have run mostly site-direct on publishers such as refinery29.com, popsugar.com, gq.com, abou.com/money, elle.com, harpersbazaar.com, esquire.com and marieclaire.com.

Skagen has also run desktop ads primarily site direct on destinations such as realsimple.com, instyle.com, glamour.com, metrolyrics.com, golfdigest.com and babycenter.com. 

Fossil
901 South Central Expressway 
Richardson, TX 75080 
(972) 234-2525

Greg McKelvey 
EVP, Chief Strategy & Digital Officer 
Direct Dial: (469) 730-7942 
gmckelvey@fossil.com

Alexis Costa
Senior Marketing Manager, Global Media
Direct Dial: (469) 730-7570
acosta@fossil.com

Bill Zorr
Head, Global Digital Marketing
(972) 234-2525
bxorr@fossil.com

Alisha Farmer
Vice President & Group Media Director - 360i, NY 
(212) 703-7200
alisha.farmer@360i.com