Swarovski North America, Ltd. | Company Profile, Marketing Contacts, Media Spend, Brands
Swarovski North America, Ltd., headquartered in Cranston, RI, is a manufacturer and marketer of luxury, precision-cut crystal glass products. The company distributes products through department and specialty stores across the nation.
|Main Telephone||(401) 463-6400|
|Main Fax||(401) 463-8459|
Swarovski North America, Ltd. ContactsContacts (5/10)
Sample of Associated Brands
|Stephen K.||Senior Vice President, Global Sales Operations - Swarovski Gemstones||RI|
|Doug B.||Regional Vice President, Operations, Finance & Administration||RI|
|James R.||Vice President, Marketing||RI|
|Erwin W.||Vice President, Operations||RI|
|Swarovski North America, Ltd.||******|
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Luxury Media Opps: Swarovski taps Havas as global media AOR
Subject: Digital, social media, online, media
Company: Swarovski, an Switzerland-based manufacturer and marketer of luxury, precision-cut crystal glass products, with North American headquarters in Cranston, RI.
Opportunity: Named Havas Media as its global media AOR, covering the full range of media including social and programmatic. Havas will take over responsibilities on January 1, and will work with accounts in over 35 countries, with a key focus on US, China, UK, Italy, France, Germany, Korea, Australia, Canada, Spain, Mexico and Brazil. According to SVP of branding, communication & media Alessandro Vergano, Swarovski selected the agency to move the company into its next phase of growth, and "deliver strategic support, operational set-up and digital transformation.”
Already in the process of digital transformation, Swarovski has increased its digital display ads since last year, and will likely continue increasing them as its new agency takes over. Therefore, digital sellers should begin making introductions now, as the agency will likely begin planning ahead of its 2017 start date.
Focus your pitch on ways to engage affluent and aspirational women and the men who buy gifts for them. Look for ad dollars to become more heavily available ahead of big gift giving holidays such as Valentine's and Mother's day.
Incumbent: Zenith Optimedia, who has handled the account since 2007.
Digital Breakdown: Since January, Moat reports that Swarovski has run 118 standard display, 13 high impact and four video ads on 508 publishers (<1% mobile). Of these, 21% were placed site direct versus programmatic. Top ad destinations include bustle.com, allmediany.com, afrobella.com,
Looking at the same period last year, the company ran 56 standard display and three video ads on 640 publishers (6% mobile; 7% site direct).
In comparison to all of 2015, the company ran 113 standard display, 21 high impact and three video ads on 747 publishers (5% mobile; 28% site direct).
One Kenney Drive
Cranston, RI 02920-4400
Head, Public Relations - Corporate Branding & Communication
Director, Channel Marketing
SVP, Branding, Communication & Media
+41 (0)44 921 40 00