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Swarovski North America, Ltd. | Company Profile, Marketing Contacts, Media Spend, Brands




Swarovski North America, Ltd., headquartered in Cranston, RI, is a manufacturer and marketer of luxury, precision-cut crystal glass products. The company distributes products through department and specialty stores across the nation.

Main Telephone (401) 463-6400
Main Fax (401) 463-8459
Primary Address
One Kenney Drive
Cranston, RI 02920-4400
USA

Swarovski North America, Ltd. Contacts

Contacts (5/10)
Name Title State
Daniel C. President RI
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (401) 463-6400
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: One Kenney Drive
Cranston, RI
02920-4400
USA

Stephen K. Senior Vice President, Global Sales Operations - Swarovski Gemstones RI
Doug B. Regional Vice President, Operations, Finance & Administration RI
James R. Vice President, Marketing RI
Erwin W. Vice President, Operations RI

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Swarovski North America, Ltd. ******
Atelier Swarvoski *

Agency Relationships


Brand Agency Service From To
********* ***** *******, ***. ****** ***** creative 2005 present
********* ***** *******, ***. ***** ***** ***** media buying & planning 2016 present
********* ***** *******, ***. *** ******** *'******* + ******** AOR - creative 2013 present

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WinmoEdge

Luxury Media Opps: Swarovski taps Havas as global media AOR


Subject: Digital, social media, online, media

Company: Swarovski, an Switzerland-based manufacturer and marketer of luxury, precision-cut crystal glass products, with North American headquarters in Cranston, RI.  

Opportunity: Named Havas Media as its global media AOR, covering the full range of media including social and programmatic. Havas will take over responsibilities on January 1, and  will work with accounts in over 35 countries, with a key focus on US, China, UK, Italy, France, Germany, Korea, Australia, Canada, Spain, Mexico and Brazil. According to SVP of branding, communication & media Alessandro Vergano, Swarovski selected the agency to move the company into its next phase of growth, and "deliver strategic support, operational set-up and digital transformation.”

Already in the process of digital transformation, Swarovski has increased its digital display ads since last year, and will likely continue increasing them as its new agency takes over. Therefore, digital sellers should begin making introductions now, as the agency will likely begin planning ahead of its 2017 start date.

Focus your pitch on ways to engage affluent and aspirational women and the men who buy gifts for them. Look for ad dollars to become more heavily available ahead of big gift giving holidays such as Valentine's and Mother's day.

Additional Insight

Incumbent: Zenith Optimedia, who has handled the account since 2007. 

Digital Breakdown: Since January, Moat reports that Swarovski has run 118 standard display, 13 high impact and four video ads on 508 publishers (<1% mobile). Of these, 21% were placed site direct versus programmatic. Top ad destinations include bustle.com, allmediany.com, afrobella.com,

Looking at the same period last year, the company ran 56 standard display and three video ads on 640 publishers (6% mobile; 7% site direct). 

In comparison to all of 2015, the company ran 113 standard display, 21 high impact and three video ads on 747 publishers (5% mobile; 28% site direct). 

Swarovski
‚Äč
One Kenney Drive
Cranston, RI 02920-4400
(401) 463-6400

Julianna Simmons
Head, Public Relations - Corporate Branding & Communication
(401) 463-6400
julianna.simmons@swarovski.com

Melissa Cohen
Director, Channel Marketing
(401) 463-6400
melissa.cohen@swarovski.com

Alessandro Vergano
SVP, Branding, Communication & Media
+41 (0)44 921 40 00
alessandro.vergano@swarovski.com