David Yurman, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Headquartered in New York, NY, David Yurman, Inc. is a privately held high-end American designer jewelry company. David Yurman, Inc. makes classic bracelets, chains, earrings, necklaces, rings, and jewel-encrusted watches.
|Main Telephone||(212) 896-1550|
|Main Fax||(212) 896-1597|
David Yurman, Inc. ContactsContacts (5/9)
|Sybil Y.||President & Creative Director||NY|
Sample of Associated Brands
|Carey K.||Chief Marketing Officer||NY|
|David Y.||Chairman & Designer||NY|
|Tom O.||Vice President, Retail||NY|
|Rachel G.||Executive Director, Marketing||NY|
|David Yurman, Inc.||********|
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Score 30 – Future Possibility: David Yurman names global communications SVP
Subject: digital, print, OOH, social media, special events marketing, luxury
Company: David Yurman, a privately-held, high-end American jewelry designer. DY is headquartered in New York City.
Opportunity: Named CeCe Coffin as SVP of global communications, reporting to CEO Gabriella Forte. She will be responsible for DY’s global media relations, social media, reputation management, strategic partnerships and special events. Coffin has experience with global branding, communications, digital storytelling, TV production and publishing, so look for her to focus particularly on these areas in her new position. DY’s digital ad presence has dipped a little from 2014 to 2015 (even in the face of higher spending), but there should be plenty of opportunity in H2 (look to print and OOH, as well). According to The List, DY handles traditional marketing in-house. We hear hat Forward 3D handles search and display campaigns.
Experience: Coffin is the former SVP of global communications for Clinique. She has also served in similar positions for other Estee Lauder brands, such as La Mer, Jo Malone and Donna Karan.
Media Spend: According to Kantar Media, DY spent $23.4 million on measured media in 2014 – a 37.2% increase over the same period 2013. The most money was allocated to print ads – $20.4 million – in fashion, bridal, beauty and men’s magazines. The second highest spend channel was digital, with $2.3 million dedicated to display and search ads.
Digital Breakdown: Per Moat, DY has run 75 standard display ads on 37 publishers so far this year (14% mobile). Top ad destinations include instyle.com, newyorker.com, vanityfair.com, elle.com and opentable.com. DY has also run 51 high impact ads this year. Digital ads have run most frequently around Valentine’s Day and Mother’s Day, with another spike in mid-July.
The same period in 014 saw the jeweler run 62 creatives across 121 publishers, so there has been a slight dip so far this year (84 high impact ads were run). Unsurprisingly, digital presence was highest around Valentine’s Day, Mother’s Day and Christmas, with an additional spike in late Aug. 2014.
According to Brandtale.com, David Yurman has run three native ads so far this year: two custom articles on InStyle.com (April 2015).
24 Vestry St.
New York, NY 10013
Senior Vice President, Global Communications
Chief Marketing Officer
(212) 896-1550 ext. 7550
Executive Assistant to Billy Paretti