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Motorola Mobility, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Motorola Mobility, Inc. headquartered in Libertyville, IL., is a mobile device and consumer electronics company. The company is comprised of two business units: The Mobile Devices business and The Home business. Motorola Mobility's portfolio includes mobile devices such as smartphones and tablets; wireless accessories; end-to-end video and data delivery; and management solutions. Motorola Mobility launched as an independent company in 2011 through a separation from Motorola, Inc.** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (800) 668-6765
Main Fax (847) 523-7443
Primary Address
222 West Merchandise Mart
Chicago, IL 60654
USA

Motorola Mobility, Inc. Contacts

Contacts (5/9)
Name Title State
Richard R. Chief Information Security Officer IL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (800) 668-6765
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 222 West Merchandise Mart
Chicago, IL
60654
USA

Sanjay V. Chief Financial Officer CA
Juli B. Director, Public Relations IL
Jeanne W. Consultant, Integrated Marketing Communication IL
Luis A. Director, Global Retail Marketing IL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Motorola Mobility, Inc. ******
Motorola ******
Xoom *
Droid *
Moto X ****

Agency Relationships


Brand Agency Service From To
***** ***** ******* Media Planning 2016 present
**** * ***** ******* Media Planning 2016 present
******** ***** ******* Media Planning 2016 present
******** ****** & ****** AOR - creative, digital 2008 present
******** ********* ********* digital OOH 2007 present

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WinmoEdge

Rumor - Motorola gets dedicated Publicis media shop?


Subject: TV, digital, mobile, video, outdoor, sponsorship

Brand: Motorola Mobility

Opportunity: This media account has been a revolving door in recent years. We learned in May that media was moving back to Publicis's Starcom (traditional). We haven't been able to verify this completely, but it appears that the bulk of digital dollars are coming out of Performics. We'll keep you posted as we learn more. 

Motorola's ad spending has plummeted in recent years as the brand raced Blackberry and Nokia for the obscurity finish line, but it looks like that's about to change. WPP's here). Also, Samsung has given Android competitors a gift. The exploding Note 7 recall blunder has these Android users considering safer alternatives such as Motorola. 

With new Motorola campaigns on the way, male-focused sellers should keep going after branding and direct response (DR) dollars tied to phone launches through next year and beyond. Spending may not return to historical levels initially, but outlays should be much higher than recent quarters. Already, display spending has skyrocketed this year compared to 2015. 

Additional Insight

Incumbent: WPP's VML, Chi had media briefly (research here). 

TV Breakdown: The drop in spending has been seen most on television. Since last October, $28 million has gone to national TV ads, almost half of the $53.5 million spent during the same prior year period, iSpot.tv reports. Buys this year have been mainly with sports programming, including NFL Football and March Madness.

Digital Breakdown: Since January, $7.4 million has been gone to 407.5 million desktop impressions, almost all of which have run since July direct on sites such as youtube.com, nytimes.com, cnet.com, lifehacker.com, cbsspors.com, 247sports.com and gizmodo.com. For comparison, Motorola only allocated $109,400 on 18.4 million desktop impressions during the first 10 months of 2015, according to Pathmatics

Similarly, mobile and video outlays have been much higher this year. Almost $300,000 has supported 36.3 million mobile impressions, 87% of which were direct on sites such as 247sports.com, cnet.com, cbssports.com and maxpreps.com.

About $1.2 million has gone to 92.2 million video impressions, most of which were bought programmatically. Top targeted sites include hulu.com, cbsports.com, yahoo.com, cnet.com, nypost.com and youtube.com. 

222 West Merchandise Mart 
Chicago, IL 60654 
(800) 668-6765

Barbara Liss
Senior Director & Head, North America Marketing
(800) 688-6765
bliss@motorola.com

James McGinn
​Media Director - Performics​
​(312) 739-0222
james.mcginn@performics.com

​Lauren Porter
Media Manager - Performics
​​​(312) 739-0222
lauren.porter@performics.com