Back to All Companies

Apple, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




The Macintosh computer system of the 1970's and 1980's are this company's claim to fame, but its innovative products continue to keep Apple at the technological forefront. Products include the iPod digital music player, the proprietary OS X operating system, and the iMac and MacBook computers; software, wireless networking products, and storage devices are also available. Products can be purchased on the company's web site, through many authorized resellers, or in the companies retail locations in the United States, Canada, United Kingdom, and Japan.

Main Telephone (408) 996-1010
Main Fax (408) 974-2113
Primary Address
One Infinite Loop
Cupertino, CA 95014
USA

Apple, Inc. Contacts

Contacts (5/96)
Name Title State
Tim C. Chief Executive Officer CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (408) 996-1010
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: One Infinite Loop
Cupertino, CA
95014
USA

Jony I. Chief Design Officer CA
Luca M. Chief Financial Officer CA
Zita C. Digital & eCommerce Executive CA
Phil S. Senior Vice President, Worldwide Marketing CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
AirPort Express *
DVD Studio Pro *
Final Cut *
iDVD *
iMac *

Agency Relationships


Brand Agency Service From To
******* ******* *** **** media buying & planning unknown present
******* ******* *** **** media buying & planning unknown present
******** *** **** media buying & planning unknown present
***** *** ***** *** *** ********* media buying & planning unknown present
***** *** ***** *** **** media buying & planning unknown present

See Winmo sales intelligence in action

Recent Discussions

Who is the Chief Executive Officer of Apple, Inc.?

Who is the marketing contact for jewelry & watches in CA

What is the email of the Chief Design Officer of Apple, Inc.?

What is direct phone of the Chief Financial Officer of Apple, Inc.?

Who is the media buying & planning agency of Apple, Inc.?

Your personal LinkedIn network connections

Your personal LinkedIn network connections

WinmoEdge

2016 Digital Opps: Apple taps Critical Mass for digital work


Subject: retail marketing, digital, creative, print, broadcast, global, communications, B2B

Company: Apple (Winmo)

Opportunity: Apple has added Kettle. Digital sellers should take note of the display targeting done by Apple and reach out accordingly. 

 Omnicom's OMD West handles media buying and planning for Apple. 

Additional Information

Other Agency Relationships: In addition to the above mentioned shops, Apple’s agency roster also includes: Resolution Media (search), to name a few. 

Media Spend: According to Kantar Media, Apple spent $579.5 million on measured media in 2014. The most money went to support the iPhone ($168.6 million); iPad Air ($142.2 million); iPad ($27.9 million) and MacBook Air ($25.4 million); and iTunes ($13.9 million).

According to iSpot, Apple has spent $139.8 million on national TV ads this year – down from $171.9 million in 2014. See charts for channel/show targeting.

Digital Breakdown: All data is per Moat

Apple: In 2015, Apple has run 332 display ads on 814 publishers (10% mobile). Top ad destinations include: npr.org, ticketmaster.com, okayplayer.com, livenation.com and wwd.com. Apple has also run 381 high impact and 50 video ads.

iPhone6: In 2015, Apple has run 83 display ads on 155 publishers for the iPhone6 (3% mobile). Top ad destinations include: theverge.com, cultofmac.com, yahoo.com, ibnlive.com and digitaltrends.com. Apple has also run 62 high impact and six video ads for the iPhone.

iTunes Radio: In 2015, Apple has run 31 display ads on 60 publishers for iTunes Radio (42% mobile). Top ad destinations include: vitalntb.com, besteveralbums.com, rap-up.com and univision.com. Apple has also run eight high impact and no video ads.

iPad: In 2015, Apple has run nine display ads on 11 publishers for the iPad(27% mobile). Top ad destinations include: aberdeennews.com, cultofmac.com, sportdriver.com and sportrider.com. Apple has also run 97 high impact and three video ads.

iPad Mini: In 2015, Apple has run seven display ads on 31 publishers for the iPad Mini (<1% mobile). Top ad destinations include: fatwallet.com, douban.com, santafenewmexican.com and yahoo.com. Apple has also run three high impact and no video ads.

iPad Air: In 2015, Apple has run six display ads on 10 publishers for the iPad Air (40% mobile). Top ad destinations include: walmart.com and finweb.com. Apple has also run one high impact and no video ads.

Apple, Inc.  (Winmo)
One Infinite Loop
Cupertino, CA 95014
(408) 996-1010