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Neiman Marcus Group, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Headquartered in Dallas, TX, The Neiman Marcus Group, Inc. is a luxury retailer offering merchandise and service that cater to the needs of the affluent consumer. The company operates over 30 Neiman Marcus full-line stores at prime retail locations in the United States markets and two Bergdorf Goodman stores on Fifth Avenue in New York City.

Main Telephone (214) 741-6911
Main Fax (214) 573-6142
Primary Address
1618 Main Street
Dallas, TX 75201-4720
USA

Neiman Marcus Group, Inc. Contacts

Contacts (5/21)
Name Title State
Jim G. Chief Merchandising Officer TX
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (214) 741-6911
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1618 Main Street
Dallas, TX
75201-4720
USA

Karen K. Group President & Chief Executive Officer TX
Theresa P. Chief Marketing Officer, Executive Vice President TX
John K. President - Online & Retail TX
Carrie T. Chief Marketing Officer TX

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Neiman Marcus Group, Inc. ********
Cusp *
Last Call ****
NeimanMarcus.com ***

Agency Relationships


Brand Agency Service From To
****** ****** *****, ***. ********* digital: paid search unknown present

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WinmoEdge

Score 74 - Account in Jeopardy: Struggling Neiman Marcus appoints new CMO


Subject: print, magazines, digital, video, social media,mobile

Company: Neiman Marcus

Opportunity: The struggling upscale retailer has

An advantage should go to the Kenobi agency since they served with her father during the Clone Wars and are her only hope in beating the E-commerce Empire.

Sellers - Like most traditional retailers, Neiman Marcus is now prioritizing omnichannel tactics to reach customers online and grow e-commerce revenue. So, while print has received the bulk of ad support in the past, digital direct response (DR) budgets should be up next year and beyond. This should open much more revenue than usual for sellers with high engagement rates among affluent women. 

It appears that digital media is handled in-house but some dollars this year are flowing through the TellApart and Centro DSPs, Pathmatics reports. We'll keep you posed as we learn more. 

Additional Insight

Experience: Fisher has been Fossil's CMO and head of e-commerce since summer 2013. Before that she served in various marketing executive roles at Travelocity and Dean Foods. 

Fisher succeedes Wanda Gierhart, who stepped down as CMO earlier this year after seven years in the role (research

Media Spend: Neimans has spent about $50 million on measured media annually since 2014, according to Kantar Media. Most of this budget last year, abut $43 million, supported print, mainly magazine ads. Most of the remainder, approximately $7 million, went to display.

Digital Breakdown: Since January, $1.5 million has garnered 306.4 million desktop impressions (see spend share right), according to Pathmatics. Most of these impressions were bought from refinery29.com. Other top targeted sites include pagesix.com, aol.com, healthline.com, huffingtonpost.com, nypost.com, yahoo.com, thezoereport.com, whowhatwear.com and thedailybeast.com. 

Combined, about $300,000 has been spent on 60 million mobile and video impressions (heavy mobile skew). Mobile is running on several desktop partners, including refinery29.com, thezoereport.com and whowatwear.com. Most of the video impressions are coming from foxnews.com, yahoo.com, uberhumor.com and alternet.org.

Target Customers: Traditionally, about 79% of the retailer's customers are female. The average age of the customer is 51 and 38% of customers have a media HHI of over $200,000 (over 40% have a total household net worth of more than $1 million).

Neiman Marcus
One Marcus Sq.
1618 Main St.
Dallas, TX 75201
(214) 741-6911

Carrie Fisher
Chief Marketing Officer (officially starts Oct. 3)
(214) 741-6911

Michelle DeVore 
Director, E-Commerce Marketing
(214) 741-6911
michelle_devore@neimanmarcus.com