Neiman Marcus Group, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Headquartered in Dallas, TX, The Neiman Marcus Group, Inc. is a luxury retailer offering merchandise and service that cater to the needs of the affluent consumer. The company operates over 30 Neiman Marcus full-line stores at prime retail locations in the United States markets and two Bergdorf Goodman stores on Fifth Avenue in New York City.
|Main Telephone||(214) 741-6911|
|Main Fax||(214) 573-6142|
Neiman Marcus Group, Inc. ContactsContacts (5/21)
|Jim G.||Chief Merchandising Officer||TX|
Sample of Associated Brands
|Karen K.||Group President & Chief Executive Officer||TX|
|Theresa P.||Chief Marketing Officer, Executive Vice President||TX|
|John K.||President - Online & Retail||TX|
|Carrie T.||Chief Marketing Officer||TX|
|Neiman Marcus Group, Inc.||********|
Who is the Chief Merchandising Officer of Neiman Marcus Group, Inc.?
Who is the marketing contact for clothing manufacturers in TX
What is the email of the Group President & Chief Executive Officer of Neiman Marcus Group, Inc.?
What is direct phone of the Chief Marketing Officer, Executive Vice President of Neiman Marcus Group, Inc.?
Who is the digital: paid search agency of Neiman Marcus Group, Inc.?
Your personal LinkedIn™ network connections
Score 74 - Account in Jeopardy: Struggling Neiman Marcus appoints new CMO
Subject: print, magazines, digital, video, social media,mobile
Company: Neiman Marcus
An advantage should go to the Kenobi agency since they served with her father during the Clone Wars and are her only hope in beating the E-commerce Empire.
Sellers - Like most traditional retailers, Neiman Marcus is now prioritizing omnichannel tactics to reach customers online and grow e-commerce revenue. So, while print has received the bulk of ad support in the past, digital direct response (DR) budgets should be up next year and beyond. This should open much more revenue than usual for sellers with high engagement rates among affluent women.
It appears that digital media is handled in-house but some dollars this year are flowing through the TellApart and Centro DSPs, Pathmatics reports. We'll keep you posed as we learn more.
Experience: Fisher has been Fossil's CMO and head of e-commerce since summer 2013. Before that she served in various marketing executive roles at Travelocity and Dean Foods.
Media Spend: Neimans has spent about $50 million on measured media annually since 2014, according to Kantar Media. Most of this budget last year, abut $43 million, supported print, mainly magazine ads. Most of the remainder, approximately $7 million, went to display.
Digital Breakdown: Since January, $1.5 million has garnered 306.4 million desktop impressions (see spend share right), according to Pathmatics. Most of these impressions were bought from refinery29.com. Other top targeted sites include pagesix.com, aol.com, healthline.com, huffingtonpost.com, nypost.com, yahoo.com, thezoereport.com, whowhatwear.com and thedailybeast.com.
Combined, about $300,000 has been spent on 60 million mobile and video impressions (heavy mobile skew). Mobile is running on several desktop partners, including refinery29.com, thezoereport.com and whowatwear.com. Most of the video impressions are coming from foxnews.com, yahoo.com, uberhumor.com and alternet.org.
Target Customers: Traditionally, about 79% of the retailer's customers are female. The average age of the customer is 51 and 38% of customers have a media HHI of over $200,000 (over 40% have a total household net worth of more than $1 million).
One Marcus Sq.
1618 Main St.
Dallas, TX 75201
Chief Marketing Officer (officially starts Oct. 3)
Director, E-Commerce Marketing