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Donna Karan International, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Donna Karan International, Inc. designs, markets, and sells men's, women's, and children's clothes, including suits, sportswear, accessories, and shoes under the DKNY and DK Collection labels. The company is headquartered in New York, NY and distributes its merchandise to markets throughout the world. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (212) 789-1500
Main Fax (212) 789-1687
Primary Address
550 Seventh Avenue
15th Floor
New York, NY 10018-3203
USA

Donna Karan International, Inc. Contacts

Contacts (5/10)
Name Title State
Mary W. President NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 789-1500
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 550 Seventh Avenue
15th Floor
New York, NY
10018-3203
USA

Carole K. President - Donna Karan New York Collection NY
Christa M. President, DKNY Global Company Stores NY
Jacki B. Senior Vice President, Global Marketing & Advertising NY
Maxwell O. Creative Director NY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
DKNY *******
Donna Karan International, Inc. *****

Agency Relationships


Brand Agency Service From To
**** ***** + ******** AOR - creative unknown present

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Print, Digital Opps: LVMH sells struggling Donna Karan brand to G-III Apparel


Subject: Print, digital

Company: Donna Karan International

Opportunity: Luxury goods conglomerate, LVMH, recently agreed to sell Donna Karan International to G-III Apparel Group for the bargain basement price of $650 million, after the French luxury-goods maker failed to turn around the label that once defined workplace attire for women. In fact, this sale is a direct reflection of LVMH's inability to generate profitable growth from the brand, so it decided that the best way to solve the problem was to eliminate it completely. Keep in mind, that similar to new leadership, being acquired is usually a pretty big indicator for an agency change, especially if the acquired company has been struggling. Currently, DKNY's media is being handled by Havas, however, the agency works directly with LVMH, so once G-III finalizes ownership, Havas will likely be off the account.

Therefore, agencies with experience working with female fashion brands should begin reaching out to decision makers immediately. Focus your pitch on new ways to boost brand awareness and high ROI head of household female engagement. Additionally, sellers should be on the lookout for print and digital revenue to become available. Although print has historically taken up most of the brand's marketing budget, expect a slight decrease as digital begins to take priority. 

Additional Insight 

Media Spend: According to Kantar Media, DKNY spent $2.2 million on measured media in Q1 of 2016, and spent $10.3 million for all of 2015. The largest portion of that spending went to print, while the rest was divided among digital display and search. 

Digital Breakdown: Since January, Moat reports that DKNY has run 11 standard display and 24 high impact ads on nine publishers (<1% mobile). Of these, 99% were placed site direct versus programmatic. Ad destinations include: vogue.com, wwd.com, dazeddigital.com, markafoni.com, rollcall.com, rottentomatoes.com, youtube.com, thelilacmannequin.com and memphisdemocrat.com. Looking at the same period last year, the company ran eight standard display and 63 high impact ads on 132 publishers (<1% mobile; 70% site direct). 

For all of 2015, the company ran 13 standard display and 65 high impact ads on 316 publishers (<1% mobile; 53% site direct). 

Donna Karan International
550 Seventh Ave.
‚Äč15th Floor
New York, NY 10018-3203
(212) 789-1500

Carla Morte Burke
VP, Global Communications
(212) 789-1574
cmorte@dkintl.com

Jacki Bouza
SVP, Global Marketing & Advertising
(212) 789-1500 ext. 5903
jbouza@dkintl.com

Jeff Dorsman
Senior Global Marketing Manager
(212) 789-1500
jdorsman@dkintl.com