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Rawlings Sporting Goods Company, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands

Founded in 1887, Saint Louis, MO, based Rawlings Sporting Goods is a leading manufacturer of sports equipment. The company is a subsidiary of K2 Sports and specializes in the production of baseball equipment. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (636) 349-3500
Main Fax (636) 349-3580
Primary Address
510 Maryville University Drive
Suite 110
Saint Louis, MO 63141

Rawlings Sporting Goods Company, Inc. Contacts

Contacts (5)
Name Title State
Mike Z. President & Chief Executive Officer MO
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (636) 349-3500
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 510 Maryville University Drive
Suite 110
Saint Louis, MO

Michael T. Executive Vice President, Marketing MO
Lindsey N. Director, Marketing - Key Accounts MO
Ryan F. Director, Fall Products MO
Mark K. Director, Sports Marketing & Licensing MO

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Rawlings Sporting Goods Company, Inc. *****
Jarden Sports Licensing *

Agency Relationships

Brand Agency Service From To
******** ******** ***** *******, ***. ******* Digital 2009 present

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Digital Opps: Rawlings to invest in growing e-commerce biz

Subject: Sponsorship, digital, online, sociall media

Company: Rawlings Sporting Goods Company, St. Louis-based subsidiary of Jarden Corp. that specializes in baseball and softball equipment. It’s the Official Ball Supplier and Batting Helmet of Major League Baseball, the official baseball of Minor League Baseball and the NCAA, and the approved baseball, basketball, football and softball of the National High School Federation. 

Opportunity: One of the sporting goods brand’s key initiatives for next year is to invest in digital opportunities that will “substantially” grow its e-commerce business, Clutch to create Rawlings Rewards, its first consumer loyalty program. Therefore, be on the lookout for online and digital direct response opportunities, as Rawlings refines its CRM and data approach to better engage customers and drive direct sales. Rawlings handles media in-house, according to The List.

Additional Insight

Loyalty Expansion: Rawlings Rewards is free to join and operates on a point system where every dollar spent yields consumers one point at the entry, or “red,” level.  Once 250 points have been gained, the consumer is awarded a $10 coupon to redeem on a future purchase on  The consumer can reach “gold” level status after accumulating 500 points, thereby earning a complimentary Rawlings sack pack and a bonus accrual of 1.25 points for every dollar spent.  Also, customers can earn points that don’t expire, double points during birthday months, bonus points on select products and exclusive discounts and offers.

After determining the success of Rawlings Rewards in its first year, Rawlings will expand the loyalty program to include in-store purchases at each of its six US factory store locations. 

Rawlings Sporting Goods Company
510 Maryville University Dr.
Suite 110
Saint Louis, MO 63141
(636) 349-3500

Michael Thompson
Executive Vice President, Sports Marketing
(636) 349-3500