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EVINE Live | Company Profile, Marketing Contacts, Media Spend, Brands

ValueVision Media, headquartered in Eden Prairie, MN, is owns and operates ShopNBC, a multi-channel, electronic retailer operating with a premium lifestyle brand. The company sells general merchandise to consumers through television and the Internet.

Main Telephone (952) 943-6000
Main Fax (952) 943-6711
Primary Address
6740 Shady Oak Road
Eden Prairie, MN 55344-3433

EVINE Live Contacts

Contacts (4)
Name Title State
Nicole O. Executive Vice President & Chief Marketing Officer MN
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (952) 943-6000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 6740 Shady Oak Road
Eden Prairie, MN

Sunil V. Chief Digital Officer MN
Lee G. Vice President, Merchandising - Home & Consumer Electronics MN
Dawn Z. Senior Marketing Director MN

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
ValueVision Media, Inc. ***** *
EVINE Live *

Agency Relationships

Brand Agency Service From To
***** **** ****** **** ****** ********* Public Relations 2016 present

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Digital, DR Opps: EVINE Live adjusting branding message under new CMO (Score 82)

Subject: digital, TV, social media, online, mobile


Opportunity: During the Q2 earnings call, EL CEO Bob Rosenblatt said that (fairly) new CMO Nicole Ostoya is working on "a number of projects" aimed at improving brand awareness, maintaining relevancy with existing customers and driving new customers to various sales channels. Not anything super revolutionary, but it's worth noting since Ostoya is only about six months into her new role and could still be evaluating strategy and partners. 

In June, EL launched a brand campaign called "The Stars Align," featuring Paula Deen, Karen Fairchild (Little Big Town) and Todd English as headliners. The campaign included on-air programming, targeted direct marketing and online promotional events.

Additionally, EL has "quietly" introduced a new tagline: "Be Good to Yourself." According to Rosenblatt, while this is the same tagline used by ShopNBC years ago, EL feels it fits perfectly with the marketing message that the company plans to roll out in Q3. Look for EL to continue to put more money behind Deen and English (and similar brands that come with a built-in following) in Q3 and beyond. Specifically, look for increased social, direct marketing, SEM, retargeting and email marketing as the company looks to "really find the audience" for all of its offerings. 

Rosenblatt also announced the addition of Sunil Verma as chief digital officer. Verma had been consulting EL for about six months, but the company has now brought him on permanently. For his part, Rosenblatt was also offered a permanent position at the top, after serving as interim CEO.

Agencies - EL tapped here). A PR hire usually precedes other agency hires, as it marks the beginning of newbrand awareness initiatives. Keep in mind that Rosenblatt referred to EL's marketing as "underdeveloped," so there could definitely be opportunity here. Therefore, EVINE will remain on the VAI and you should engage Ostoya and her marketing team to secure possible work down the line. 

Additional Information

Experience: Verma previously served in a similar capacity with companies suchas Vineyard Vines, ideeli and The Children's Place.

New App Launch: In early August, EL announced that viewers could now access live video commerce content from its new apps on Apple TV, Amazon Fire TV and select Samsung Smart TVs. 

Digital Breakdown: According to Pathmatics, EL has run no digital ads this year (and only spent $200 on one desktop ad last year).

6740 Shady Oak Rd.
Eden Prairie, MN 55344
(952) 943-6000

Nicole Ostoya
Chief Marketing Officer
(952) 943-6000

Thomas Kraus 
Vice President, e-Commerce
(952) 943-6000

Wade Gerten 
Chief Digital Officer
(952) 943-6000

Lindsey Kopp
Vice President, Fashion – Alison Brod PR