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INVISTA, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Headquartered in Wichita, KS, Invista is an international textile and polymer manufacturing company composed of five business units (apparel, interiors, intermediates, performance and textile fibers and polymers and resins). The company's portfolio includes the brand names Stainmaster, Lycra and Thermolite.

Main Telephone (302) 683-3000
Main Fax
Primary Address
Three Little Falls Centre
2801 Centerville Road
Wilmington, DE 19808
USA

INVISTA, Inc. Contacts

Contacts (5/17)
Name Title State
Melissa M. Global Vice President, Apparel Business - Intimate & Swimwear GA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (770) 420-7700
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Three Little Falls Centre
2801 Centerville Road
Wilmington, DE
19808
USA

Karie F. Global Brand & Communications Director DE
Cindy M. Global Brand & Marketing Director NC
Jodie S. Director, Public Affairs & Corporate Communication KS
Tracy C. Director, Market Insights GA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Antron *
CoolMax *
Cordura *
Intermediates *
Supplex *

Agency Relationships


Brand Agency Service From To
****** ***** ********* AOR - creative 2013 present
******* ***** ******** media buying & planning unknown present
*********** ***** ********* Creative, Digital unknown present
****** ******** + ****** AOR - creative 2014 present

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Who is the Global Vice President, Apparel Business - Intimate & Swimwear of INVISTA, Inc.?

Who is the marketing contact for clothing manufacturers in GA

What is the email of the Global Brand & Communications Director of INVISTA, Inc.?

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Who is the AOR - creative agency of INVISTA, Inc.?

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WinmoEdge

Campaign Imminent: StainMaster taps new creative AOR to engage homeowners


Subject: TV, Digital, social media

Brand: INVISTA, Inc.

Opportunity: Named Atlanta-based relationship, as the agency currently handles creative for ANTRON, another brand under StainMaster's parent company Invista.

In fact, according to global brand marketing director Lisa Connolly, the company selected the agency "because they have been an incredible strategic partner on the ANTRON business, continuously demonstrating agility, creative excellence and analytical reasoning." Additionally, the new shop had already been active on the StainMaster business for the past few years, which positioned it as the right selection as the brand looks to add new products and tell its story. 

Since last year, StainMaster's national TV spending has doubled compared to the same period last year, according to many brands in this category are raising ad outlays as a result. 

Focus your pitch around Q1, traditionally StainMaster's top buying period. Additionally, look for any digital buys to become available, as digital display has increased significantly since last year as well, Moat reports. 

Additional Insight

Media Spend: According to Kantar Media, StainMaster spent $4.6 million on measured media in 2015 and $1.1 million during the first quarter of 2016. Broadcast takes up the largest portion of spending, while mobile and digital take up the small remainder of the budget. 

Digital Breakdown: Since January, Moat reports that StainMaster has run 35 standard display ads on 67 publishers, with 81% placed site-direct versus programmatically. In comparison to the same period last year, four standard display and three high impact ads ran on 233 publishers (<1% site direct).

For all of 2015, it ran 17 standard display, three high impact and one video ad on 241 publishers (17% site direct). 

StainMaster 
4123 East 37th St. N
Wichita, KS 67220
(316) 828-1000

Lisa Connolly
Director, Global Brand Marketing
(316) 828-1000
lisa.a.connolly@invista.com

Denise Silber
Senior Brand Manager
(770) 420-7700
denise.l.silbert@invista.com