INVISTA, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Headquartered in Wichita, KS, Invista is an international textile and polymer manufacturing company composed of five business units (apparel, interiors, intermediates, performance and textile fibers and polymers and resins). The company's portfolio includes the brand names Stainmaster, Lycra and Thermolite.
|Main Telephone||(302) 683-3000|
INVISTA, Inc. ContactsContacts (5/17)
|Melissa M.||Global Vice President, Apparel Business - Intimate & Swimwear||GA|
Sample of Associated Brands
|Karie F.||Global Brand & Communications Director||DE|
|Cindy M.||Global Brand & Marketing Director||NC|
|Jodie S.||Director, Public Affairs & Corporate Communication||KS|
|Tracy C.||Director, Market Insights||GA|
Who is the Global Vice President, Apparel Business - Intimate & Swimwear of INVISTA, Inc.?
Who is the marketing contact for clothing manufacturers in GA
What is the email of the Global Brand & Communications Director of INVISTA, Inc.?
What is direct phone of the Global Brand & Marketing Director of INVISTA, Inc.?
Who is the AOR - creative agency of INVISTA, Inc.?
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Campaign Imminent: StainMaster taps new creative AOR to engage homeowners
Subject: TV, Digital, social media
Brand: INVISTA, Inc.
In fact, according to global brand marketing director Lisa Connolly, the company selected the agency "because they have been an incredible strategic partner on the ANTRON business, continuously demonstrating agility, creative excellence and analytical reasoning." Additionally, the new shop had already been active on the StainMaster business for the past few years, which positioned it as the right selection as the brand looks to add new products and tell its story.
Since last year, StainMaster's national TV spending has doubled compared to the same period last year, according to many brands in this category are raising ad outlays as a result.
Focus your pitch around Q1, traditionally StainMaster's top buying period. Additionally, look for any digital buys to become available, as digital display has increased significantly since last year as well, Moat reports.
Media Spend: According to Kantar Media, StainMaster spent $4.6 million on measured media in 2015 and $1.1 million during the first quarter of 2016. Broadcast takes up the largest portion of spending, while mobile and digital take up the small remainder of the budget.
Digital Breakdown: Since January, Moat reports that StainMaster has run 35 standard display ads on 67 publishers, with 81% placed site-direct versus programmatically. In comparison to the same period last year, four standard display and three high impact ads ran on 233 publishers (<1% site direct).
For all of 2015, it ran 17 standard display, three high impact and one video ad on 241 publishers (17% site direct).
4123 East 37th St. N
Wichita, KS 67220
Director, Global Brand Marketing
Senior Brand Manager