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Boardriders Inc. | Company Profile, Marketing Contacts, Media Spend, Brands

Quiksilver, Inc., headquartered in Huntington Beach, CA., is a globally diversified company that designs, produces and distributes branded apparel, wintersports and boardsport-related equipment, footwear, accessories and related products. The Company's products are sold throughout the world in a range of distribution channels, including surf shops, ski shops, skateboard shops, snowboard shops, Boardriders Club shops, other specialty stores and select department stores.

Main Telephone (714) 889-2200
Main Fax (714) 889-3700
Primary Address
15202 Graham Street
Huntington Beach, CA 92649

Boardriders Inc. Contacts

Contacts (5/9)
Name Title State
John H. Vice President, Sales CA
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (714) 889-2200
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 15202 Graham Street
Huntington Beach, CA

Jeff S. Vice President, Sales - DC Shoes CA
Pacho B. Vice President - LATAM CA
Jennifer R. Vice President, Merchandise Planning CA
Shauna F. Director, Global Brand Marketing - Roxy CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Quiksilver *****
Roxy *******
Boardriders, Inc. *****
DC Shoes *

Agency Relationships

Brand Agency Service From To
***********, ***. ***** **** **** creative, digital unknown present
***********, ***. *****, ***. digital unknown present
**** ****** Experiential 2015 present

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Digital, Magazine Opps: Quiksilver unveils new creative direction, look for dollars in spring 2016

Subject: Digital, print, sponsorship, sports marketing, experiential

Company: Quiksilver, struggling surfwear company known for its namesake brand, DC Shoes and Roxy

Opportunity: They certainly weren’t “quik” about it – Quiksilver has finally publicly here). As expected, the shift “harks back to the brand’s hedonistic and artist roots” (read: authenticity minded millennial engagement), thus look for athlete/events investments to continue moving towards wider millennial focused print/digital buys and social media engagement. Gone are the days when Quiksilver skewed most of its ad dollars towards low reach endemic events and media. Launches for the brand’s 2016 collection are already underway but look to secure media in the spring, when Quiksilver will unveil the new “stay High” brand narrative, and the summer, the brand’s other top spending period. We’ll keep you posted as we learn more.

Additional Insight

New Creative Direction: According to a statement, ‘stay High' will be divided into two “distinct stories”: the AM and PM collection. supported with strategic consumer segmentation and tiered product positioning targeting the lifestyle fashion market. 

Digital Media Breakdown: Since January, Quiksilver and Roxy have dominated DC Shoes on the desktop display front, according to Moat. Most of Quiksilver’s activity has been with sports, media, entertainment and portal sites, led by,,,,, and This is a major departure from last year, when ads skewed mostly to lifestyle sites.

Meanwhile, Roxy has focused almost exclusively on magazine publishers (small amount of activity with women and lifestyle sites), skewing heavily towards Entertainment, which doesn’t appear to be in the mix this year, was a top spending channel in Jan-June 2014, however.

DC Shoes’ activity is much lower than its sibling brands. Activity has been mostly with large paper and women publishers, such as, and Last year, almost all of DC’s desktop activity was with music sites.

Since January, of the three brands only Roxy is reporting mobile display activity (in fact, 65% of Roxy’s display is mobile). Activity is led by lifestyle publishers, followed by sports and movies. Sites reporting the majority of activity include,,,,,,,, and

New Decision Makers: This new direction comes after President Pierre Agnes was promoted to CEO in March and 11-year Quiksilver veteran Josh Rush was elevated to global creative director. 

Quiksilver Inc.
15202 Graham St.
Huntington Beach, CA 92649
(714) 889-2200

Taylor Hastings
Director, E-Commerce Marketing – Americas
(714) 889-2200

Danielle Nuzzo
Global Digital Brand Manager – Roxy
(714) 889-2200

Jeff Taylor
Senior Vice President, Global Brand & Marketing – DC Shoes
(714) 889-3900