Johnson & Johnson Family of Companies | Company Profile, Marketing Contacts, Media Spend, Brands
Headquartered in New Brunswick, NJ, Johnson & Johnson is a world renown conglomerate. The company manufactures products that include baby products, dental care products, diagnostic materials, feminine products, and prescription drugs among others. Three business segments organize their acquisitions and subsidiaries as either: Consumer Business, Pharmaceutical Business, or Medical Devices & Diagnostics Business.
|Main Telephone||(732) 524-0400|
|Main Fax||(732) 524-3300|
Johnson & Johnson Family of Companies ContactsContacts (5/133)
|Alex G.||Chairman & Chief Executive Officer||NJ|
Sample of Associated Brands
|Debra B.||President, Global Marketing Services||NJ|
|Jeff S.||President - U.S. Skincare||NJ|
|Dominic C.||Chief Financial Officer & Corporate Vice President, Finance||NJ|
|Stuart M.||Chief Information Officer||NJ|
|Johnson's Bedtime Bath||********|
|Clean & Clear||*******|
|Johnson's Cotton Swabs||*|
|******||*******, ***.||Creative, Digital, Social||2013||present|
|******||**||AOR - media buying & planning||2015||present|
|******||**||media buying & planning||2015||present|
|******||*-*** *****, ***.||Multicultural, Public Relations||unknown||present|
|****.***||**||AOR - media buying & planning||2015||present|
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Digital Opps: Johnson & Johnson shifting ‘more and more' to online marketing
Subject: Broadcast, magazines, digital, online, mobile, video, outdoor, Hispanic
Company: Winmo), pharmaceutical giant known for consumer brands like Listerine, Aveeno and Tylenol.
Opportunity: The opportunity here is pretty straight forward, sellers. In the Q4 earnings call, J&J CEO Alex Gorsky stated simply that the company was transitioning “more and more” to online marketing versus just traditional marketing. He went on to say that there is “a lot of opportunity” to drive share and volume and improve efficiencies on the back end. J&J is aiming for a $1 billion cost savings of selling, marketing and administrative expenses by 2018. Note that these expenses were 33.1% of sales for 2015 (120 basis points higher than 2014) and the company will continue to invest in its key brands while undergoing its savings plan.
Therefore, now’s the time to pitch your high ROI earned and paid digital credentials. Spring and summer TV buys may still be on the table but planning for the following year usually begins in summer, so start putting introductions in now to be on the list for RFPs in August. Top-of-mind should be content creation, especially video and influencer engagement.
J&J recently shifted media duties back to here).
Top Spending Brands: According to Kantar Media, J&J’s top ad spending brands are Tylenol. The spend broken out below is from the following sources: Kantar Media (overall measured media spend); iSpot (national TV spend); and Moat (digital display spend).
Media Spend: J&J: Measured media spend in 2014 was $760.5 million – $547.5 million through Q3 2015
Neutrogena: 2014 spend was $183.6 million – $76.9 million through Q3 2015.
Aveeno: 2014 spend was $105.8 million – $62.5 million through Q3 2015.
Tylenol: 2014 spend was $61.7 million – $12.0 million through Q3 2015
National TV Spend: J&J: Spent $9.7 million on national TV ads in 2015, according to formerly ABC Family) during shows such as “The Voice,” “Love & Hip Hop: Atlanta” and “Into the Badlands.”
Neutrogena: For the skin care products, $88.9 million was spent on national TV ads in 2015; for the cosmetics products, $5.8 million was spent. See charts for 2015 show/channel targeting for skin care products.
Aveeno: Spent $47.3 million on national TV ads in 2015. The most money was spent to air ads on channels such as NBC, ABC and CBS during shows such as “The Big Bang Theory,” “Modern Family” and “Today.”
Tylenol: Spent $42.5 million on national TV ads in 2015. The most money was spent to air ads on channels such as ABC, NBC, CBS and Univision on shows such as “Today,” “The Big Bang Theory” and “Good Morning America.”
J&J’s TV spend seems to indicate that the pharma giant isn’t so much interested in targeting a certain demographic, but in reaching the largest audience possible.
Digital Breakdown: J&J: In 2015, ran 1,687 display ads on 4,976 publishers (10% mobile). Top ad destinations included: health.com, peoplestylewatch.com, ew.com and webmd.com (67% placed site direct), Moat reports. J&J also ran 1,251 high impact ads (mostly standard, billboard and sponsored by ads )and 239 video ads.
Neutrogena: In 2015, Neutrogena ran 99 display ads on 646 publishers (4% mobile). Top ad destinations included: teenvogue.com, greatist.com, target.com and seventeen.com (68% placed site direct). Neutrogena also ran 62 high impact ads and 23 video ads.
The cosmetics division of Neutrogena ran only two display ads on nine publishers, such as brainjet.com and suggest.com (<1% placed site direct). It also ran three video ads.
Aveeno: In 2015, ran 206 display ads on 944 publishers (2% mobile). Top ad destinations included: peoplestylewatch.com, peopleenespanol.com, allure.com and webmd.com (79% placed site direct). Aveeno also ran 37 high impact ads and 14 video ads.
Tylenol: In 2015, ran 140 display ads on 1,907 publishers (13% mobile). Top ad destinations included: smartsource.com, cvs.com, securenetsystems.net, rheumatologynetwork.com and clinicaladvisor.com (39% placed site direct). Tylenol also ran 112 high impact ads and 21 video ads.
Unlike TV buys, J&J’s digital buys are more targeted to a health and wellness demographic (but such is the advantage of digital ads).
One Johnson & Johnson Plaza
New Brunswick, NJ 08933
Global Chief Marketing Officer