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Vail Resorts, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Vail Resorts is one of the top ski resort operators in the United States and Canada. Headquartered in Broomfield, CO, the company operates six different vacation destinations.

Main Telephone (303) 404-1800
Main Fax (303) 404-6415
Primary Address
Post Office Box 7
Vail, CO 81658
USA

Vail Resorts, Inc. Contacts

Contacts (5/15)
Name Title State
Chris J. Executive Vice President - Mountain Division CO
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (303) 404-1800
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Post Office Box 7
Vail, CO
81658
USA

Robert K. Chairman & Chief Executive Officer CO
Blaise C. Senior Mountain Adviser CO
Kirsten L. Chief Marketing Officer CO
Michael B. Executive Vice President & Chief Financial Officer CO

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Breckenridge *****
Keystone *****
Heavenly *
Vail Resorts, Inc. *******

Agency Relationships


Brand Agency Service From To
************ ******* & ****** Creative, Digital, Social 2013 present
**** *******, ***. ***** ***** Digital, Media Buying, Media Planning: Digital Video unknown present
**** *******, ***. *** ***** ******* Digital, Media Planning: Digital Display 2016 present

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Recent Discussions

Who is the Executive Vice President - Mountain Division of Vail Resorts, Inc.?

Who is the marketing contact for amusement parks, zoos, attractions in CO

What is the email of the Chairman & Chief Executive Officer of Vail Resorts, Inc.?

What is direct phone of the Senior Mountain Adviser of Vail Resorts, Inc.?

Who is the Creative, Digital, Social agency of Vail Resorts, Inc.?

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WinmoEdge

Q4-Q2 Media Opps: Further insight into Vail Resorts' digital media shift


Subject: Print, outdoor, digital, online, video

Company: Vail Resorts, Broomfield, CO-based ski resort operator. 

Opportunity: Peak skiing season is around the corner, so travel endemic and millennial entertainment/lifestyle sellers should keep plowing away at Vail and their new media agency decision makers. We've received further clarification (research Emico still handles traditional media and online video, for now. 

TMK has already had Vail for several weeks and the ski resort operator's fiscal year began August 1, meaning the Q4 (winter season)-Q2 (spring/summer season) planning/buying should be well underway by now. 

Additional Insight

Media Spend: Vail Resorts has spent about $3.5 million annually on measured media since 2014, most of which is allocated during Q4 and Q2, Kantar Media reports. About half of last year's budget went to print, mainly B2B magazines. The remainder mostly supported out-of-home (OOH) and display. 

Digital Breakdown: Since last year, $1.5 million has garnered 272.7 million desktop impressions (see spend share breakdown right), according to Pathmatics. Most of the DSP impressions have gone through The Trade Desk. Almost a quarter of these impressions came from cloudfront.net. Other top targeted sites include onthesnow.com, thechive.com, healthline.com, tripadvisor.com, youtube.com and opensnow.com. 

About $444,000 has funded 78.2 million mobile impressions, 70% of which were purchased direct from sites such as cloudfront.net, thechive.com, onthesnow.com, expedia.com and tripadvisor.com.

Approximately the same amount was spent on 32.1 million video impressions, 32% of which were purchased site direct and 28% of which were purchased from The Trade Desk. Top targeted sites include crackle.com, biography.com, history.com, stack.com and foxnews.com. 

Vail Resorts
Post Office Box 7
Vail, CO 81658
(303) 404-1800

Kirsten Lynch
Executive Vice President & Chief Marketing Officer
(303) 404-1800
‚Äč@vailresorts.com

Chad Dyer
Vice President, Media (Assistant is James Martin)
(720) 887-7720 ext. 116
dyer@mountainnews.com

Kaitlin Bevans
Associate Director - The Media Kitchen, NYC
Direct Dial: (212) 352-6536
kbevans@mediakitchen.com

Stephanie Stevens
Senior Strategist, Programmatic - The Media Kitchen, NYC
(646) 336-9400
stevens@mediakitchen.com