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Reckitt Benckiser Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Reckitt Benckiser, Inc. is a subsidiary of UK-based Reckitt Benckiser plc. The company manufactures, markets and sells household cleaning and specialty food products in North America. Brands include French's Foods, Air Wick and Lysol.

Main Telephone (973) 404-2600
Main Fax
Primary Address
399 Interpace Parkway
Parsippany, NJ 07054
USA

Reckitt Benckiser Inc. Contacts

Contacts (5/68)
Name Title State
Elliott P. President - French's Company NJ
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (973) 404-2600
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 399 Interpace Parkway
Parsippany, NJ
07054
USA

Alexander L. President - North America NJ
Miguel G. Vice President, Global Markets - Food Products Division NJ
Taryn M. Global Vice President, Sales - Digital Channel NJ
John O. Vice President, Sales NJ

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Air Fresh *
Air Wick *******
Brasso *
d-Con **
Easy-Off ****

Agency Relationships


Brand Agency Service From To
*** **** ** ***** ***********, ***. multicultural 2002 present
*** **** **** AOR - digital 2011 present
******** ****** *** **** creative 2014 present
*********'* ******** ***** ***** ********* AOR - creative 2004 present
******* ***** ********* AOR - creative 2001 present

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Recent Discussions

Who is the President - French's Company of Reckitt Benckiser Inc.?

Who is the marketing contact for seed, feed & fertilizer in NJ

What is the email of the President - North America of Reckitt Benckiser Inc.?

What is direct phone of the Vice President, Global Markets - Food Products Division of Reckitt Benckiser Inc.?

Who is the multicultural agency of Reckitt Benckiser Inc.?

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WinmoEdge

Digital & Social Opps: Reckitt Benckiser shifts creative for vitamins, minerals, supplement brand...


Subject: Digital, social media, online, TV, print, shopper marketing

Company:  Carat handles RB’s media planning and buying, according to The List.

Additional Insight

Incumbent: The brands were handled by New York-based here). The Interpublic agency’s success with Mucinex was a big reason why it won these new accounts, according to a statement from RB.

Media Spend: RB allocated $281.7 million towards paid media last year, 7% less than $302.7 million in 2012, when spending fell 6% compared to 2011, according to Kantar Media. Cuts across have print and broadcast have continued this year, with first half of the year TV spending only at $60 million and print spending at $11 million. 

Combined, Airborne, MegaRed and Digestive Advantage spent more than $4 million on advertising last year. Most of this went to Airborne.

Since 2012, RB has skewed buys towards Q1 and Q4. 

Reckitt Benckiser
399 Interpace Parkway
Morris Corporate Center IV
Parsippany, NJ 07054
(973) 404-2600

Laurent Faracci
Chief Marketing Officer & General Manager – USA
(973) 404-2600
laurent.faracci@reckittbenckiser.com

Ross Chapman
Brand Manager – Airborne Innovation
(973) 404-2496
ross.chapman@reckittbenckiser.com