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Morton Salt, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands

Morton Salt, Inc. produces a variety of salts for numerous uses, including food and icy roads. Headquartered in Chicago, IL, Morton has become known for their icon, the umbrella girl. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue is not readily available. Therefore, the revenue figure presented below is that of the parent company. **

Main Telephone (312) 807-2000
Main Fax (312) 807-3179
Primary Address
444 West Lake Street
Chicago, IL 60606

Morton Salt, Inc. Contacts

Contacts (5/8)
Name Title State
Christian H. Chief Executive Officer IL
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (312) 807-2000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 444 West Lake Street
Chicago, IL

Matt B. Vice President & Chief Human Resources Officer IL
Laurie M. Director, Brand Management & New Product Development IL
Shayn W. Head, Sales & Marketing IL
Denise L. Senior Director, Communications & Corporate Brand Strategy IL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Morton Salt, Inc. *******

Agency Relationships

Brand Agency Service From To
****** ****, ***. ***@****** Media Planning 2016 present
****** ****, ***. ****** & ****** Creative, Media Buying 2015 present
****** ****, ***. **** *** ****** Creative, Digital 2015 present
****** ****, ***. * ***** & **********, ***. Public Relations 2017 present

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Campaign Imminent Update: Morton Salt moves media to Neo@Ogilvy

Subject: digital, print, radio, social media, TV

Company: Morton Salt

Opportunity: After last fall moving digital to logo revamp in 2014, but display started running again in October through the end of 2015 – mainly targeting news, hobby and entertainment sites (surprised food sites aren’t a bigger presence?).

Furthermore, Morton’s latest animated video (above) is airing online and in some movie theaters. If you can get Morton’s in front of a mass audience cost effectively, now’s the time to pitch new agency side decision makers new ads should break soon. 

Additional Insight

Incumbent: Omnicom’s MD, Chicago

Media Spend: According to Kantar Media, Morton spent $1.1 million on measured media in 2014 – a significant drop from the $7.6 million spent in 2013. 2014′s spend was allocated mostly to print ads, with the remainder dedicated to display and radio. This is the same breakdown as 2013.

Digital Breakdown: Morton Salt’s display presence skyrocketed at the end of last year compared to its presence for all of 2014. The brand ended the year running four standard ads, one high impact ad and five video ads on about 604 publishers <1% mobile), about half of which ran video and 99% of which were placed programmatically versus site direct. 

Desktop mostly targeted news, hobby, entertainment, technology and shopping publishers. Top sites included,,, and 

However, video is running almost exclusively on news sites like and

Morton Salt 

123 N. Wacker Dr.
Chicago, IL 60606
(312) 807-2000

Laurie DeCook 
Director, Brand Management & New Product Development
(312) 807-2707 (direct)

Michael Myers
Media Supervisor – Ogilvy & Mather
(312) 856-8200

Alexis Kuennen
Media Planner – Neo@Ogilvy
(212) 237-4000