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The Toro Company | Company Profile, Marketing Contacts, Media Spend, Brands

The Toro Company makes professional, commercial, and residential turf and lawn and garden maintenance equipment. Professional products include agricultural irrigation, golf course maintenance equipment, landscape contractor mowers and backhoes, sports fields and grounds sweepers and blowers. Residential products includes riding tractors and mowers, snow throwers, walking power mowers, and electric blowers and trimmers.

Main Telephone (952) 888-8801
Main Fax (952) 887-8258
Primary Address
8111 Lyndale Avenue, South
Bloomington, MN 55420-1196

The Toro Company Contacts

Contacts (5/26)
Name Title State
Tom S. Managing Director, Distributor Development MN
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (952) 888-8801
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 8111 Lyndale Avenue, South
Bloomington, MN

Judson T. President MN
Judy A. President - Exmark Mowers MN
Rick O. President & Chief Executive Officer MN
David A. Vice President, Residential & Landscape Contractor Businesses MN

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Irritrol *
Lawn-Boy *
Lawn Genie *
The Toro Company *******
Exmark ******

Agency Relationships

Brand Agency Service From To
****** ***** ********* ************** public relations unknown present
******** ***** ********* ************** public relations unknown present
**** ***** ***** ********* ************** public relations unknown present
****-*** ***** ********* ************** public relations unknown present
**** ***** ********* ************** public relations unknown present

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Who is the Managing Director, Distributor Development of The Toro Company?

Who is the marketing contact for industrial & farm equipment in MN

What is the email of the President of The Toro Company?

What is direct phone of the President - Exmark Mowers of The Toro Company?

Who is the public relations agency of The Toro Company?

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Campaign Imminent: Toro appoints Periscope as creative, media AOR ahead of spring

Subject: TV, B2B, radio, online, digital, sponsorship

Company: Winmo) Bloomington, MN-based maker of lawn care and snow removal equipment. 

Opportunity: Recently Periscope as creative and media AOR after a review. Male-focused sellers should seek dollars tied to a new campaign to launch in spring (Q2), when lawn care companies, including Toro, tend to run most of their advertising. In fact, last year all of Toro’s national TV ads, the majority of its ad budget, ran between April and the end of May. 

Additional Insight

Incumbent: Minneapolis-based 

Media Spend: Toro has spent about $5 million annually on measured media since 2013, according to Kantar Media. Over that span, at least $3 million has gone to broadcast, the majority of which supports cable TV ads.

The remaining budget is spent mostly on B2B magazines, display and national spot radio ads.

TV Breakdown: Last year, Toro spent $3.9 million on national TV ads (see targeting right), up from $2.6 million in 2014, according to

Digital Breakdown: Toro runs the vast majority of display with news sites (surprised that sports aren’t a bigger part of the mix?). Top targeted sites over the last year include,,,,, and 

Most of Toro’s impressions the past year were bought via ad networks but site direct placements make up a substantial part of the mix too.  

8111 Lyndale Ave. South
Bloomington, MN 5542
(952) 888-8801

Rick Olson
President & Chief Operating Officer
(952) 888-8801

Lisa Howard
Manager, Marketing Communications – Residential & Landscape Contractor (RLC) Division
Direct Dial: (952) 887-8848