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State Farm Insurance Companies | Company Profile, Marketing Contacts, Media Spend, Brands




State Farm is one of the country's largest providers of life and property insurance. The company has several subsidiaries, a variety of services including financial advisement, home and car loans, boat and auto insurance, retirement services, credit cards, and more. State Farm is headquartered in Bloomington, IL, and its services are offered to customers throughout North America.

Main Telephone (309) 766-2311
Main Fax (309) 763-5959
Primary Address
One State Farm Plaza
Bloomington, IL 61710
USA

State Farm Insurance Companies Contacts

Contacts (5/62)
Name Title State
Ed R. Chairman & Chief Executive Officer - State Farm Mutual Automobile Insurance Companies IL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (309) 766-2311
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: One State Farm Plaza
Bloomington, IL
61710
USA

Michael T. Chief Executive Officer IL
Bob P. Owner IL
Rand H. Executive Vice President & Chief Agency, Sales & Marketing Officer IL
Mark O. Systems Vice President & Chief Information Officer IL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
State Farm Insurance Companies *********
State Farm Auto Insurance *
State Farm Life Insurance *

Agency Relationships


Brand Agency Service From To
***** **** **** ********* *** ( ******** ********** ********* ) Creative, Strategy, Production 2006 present
***** **** **** ********* *** ******* AOR - creative 1939 present
***** **** **** ********* *** media buying & planning unknown present
***** **** **** ********* *** *** **** digital & mobile unknown present
***** **** **** ********* *** media buying & planning unknown present

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WinmoEdge

TV, Digital Opps: State Farm campaign debuts new tagline, plans ‘aggressive' spend


Subject: digital, TV, social media, print, Hispanic media

Company: Winmo)

Opportunity: Back in December, we told you that State Farm was considering a brand repositioning (more iSpot, the new :60-second spot began airing May 30. The spot aims to highlight State Farm’s services that aren’t tied to misfortune, but rather the services the company provides during life’s milestones (e.g. college, home buying, etc.). According to CMO Rand Harbert: “We thought it was time to hit the refresh button in a category that’s got a lot of clutter today – everyone seems to be talking to the consumer in the same way.” The new campaign, created by DDB Chicago, will run across national TV and a total of eight spots will be deployed through the summer. Additionally, a digital campaign will also be deployed. While Harbert declined to specify a budget, he did say campaign spending will be “aggressive.” 

Therefore, sellers should be reaching out to secure revenue through 2016 – particularly TV and digital dollars. State Farm increased its TV and digital spend in 2015, so sellers should go ahead and reach out to get ahead of 2016 dollars (more detail below).

State Farm's current agency roster includes: FCB Chicago (below-the-line marketing). Note that “Get to a Better State” (which will be retired) was created by DDB not long after it won the creative account back from FCB in 2011.  Agency readers, DDB has been working with State Farm for 76 years and recently won the idea pitch to create the current campaign in December. However, spokeswoman for State Farm told AdAge: “We consistently work with multiple agencies to maintain a relevant brand in the marketplace.” So, there could be creative work available down the line. 

According to The List, OMD handles media buying and planning.

Additional Information

Competitors: Companies like Geico, Progressive, Allstate and others that offer fast, online purchasing options (as well as memorable marketing).

Media Spend: According to Kantar Media, State Farm spent $656.1  million on measured media in 2015 – up from $651.6 million in 2014. Most of 2015′s spend was allocated to broadcast ads ($487.1 million). Display ($56.4 million) and search ($72 million) received the second and third largest chunk of this spend. 

National TV Spend: Since January, State Farm has spent $163.7 million to air 23 national TV spots. Note that State Farm tends to run spots in a 10-days-on-10-days-off pattern (this is not exclusive to 2016, by the way). For the same Jan. 1 – May 30 period in 2015, State Farm spent $140.0 million on TV ads, so the company’s TV spend is on trend to increase YOY for the second year in a row. 

The newest effort – “Wrong/Right” – has run since May 30 (see chart for show targeting). 

Digital Breakdown: So far in 2016, Moat reports that State Farm has run over 14,000 display ads on almost 11,000 publishers (5% mobile). Top ad destinations include: live.com, yahoo.com, weather.com, edmunds.com and nbs.com (15% placed site direct versus programmatically). State Farm has also run 1,079 high impact ads and 54 video ads this year. This is a significant increase from the same period 2015, when 1,106 display ads were run on 6,721 publishers (17% mobile; 69% site direct). 

Since Jan. 2014, State Farm’s display presence has been highest in Q3. Sellers should note that ads run mostly across news, shopping and automotive sites.

Winmo
One State Farm Plaza 
Bloomington, IL 61710
(309) 766-2311

Rand Harbert 
Chief Agency & Marketing Officer & Executive Vice President
(309) 766-2311
rand.harbert.hey8@statefarm.com