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Shine United | Agency Profile, Contacts, AOR, Client Relationships

Service: full service

Main Telephone (608) 442-7373
Main Fax (608) 442-7374
Primary Address
202 North Henry Street
Madison, WI 53703

Shine United Contacts

Contacts (5)
Name Title State
Curt H. Founder & Chief Executive Officer WI
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (608) 442-7373
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 202 North Henry Street
Madison, WI

Mike K. Founder & Executive Creative Director WI
Chad B. Founder & Design Director WI
Nick N. Director, Digital WI
David B. Senior Media Planner & Buyer WI

Client Relationships

Brand Service From To Media Spend
****** & *******'* ******** ***** Creative, Social unknown unknown *
***** ********* ***** *** Creative 2016 present *

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Digital, Radio Opps: Erbert & Gerbert's Sandwich Shops launches new campaign amid expansion

Subject: Digital, radio, social media, PR, events

Company: Erbert & Gerbert's Sandwich Shops (E&G), Eau Claire, Wis. based quick-service restaurant franchise offering a menu of sub-style sandwiches, soups and sides.

Opportunity: E&G recently debuted its new brand positioning and "Live Flavorfully" campaign. The new campaign, which comes just as the franchise opens its 100th location, was created with the help of AOR Shine United. It is set to run across digital, radio, social media and in-store events.

New digital creative and radio spots emphasized the different intense flavors that E&G offers, directing customers in-store or to order online. The social media effort will focus on increasing lunch traffic, encouraging customers to get out of their #LunchRut. It will include a video, a photo series and a promotion where best (worst) lunch rut photos win a catered lunch for the workplace. 

Erbert & Gerbert's ad presence has been low, but look for this to be the start of larger investments. Looking at E&G's store footprint, expect local/regional TV, direct response and out-of-homerevenue to be available in the more saturated Midwest and Northeast regions, particularly Minnesota and Wisconsin. 

Sellers -- begin reaching out now to secure upcoming campaign dollars as they become available. Be sure to pitch high engagement millennial platforms, particularly those that will drive traffic during lunch. Minnesota and Wisconsin based sellers should have an advantage. 

Additional Insight

Digital Breakdown: Although E&G has had a very low digital display presence, most of its spending has gone towards desktop ads, while the remainder is allocated towards to mobile, Pathmatics reports. Desktop and mobile ads YTD have all been placed programmatically through Google AdX + AdSense. 

Erbert & Gerbert's Sandwich Shops
5828 Arndt Rd. 
Eau Claire, WI 54701
(715) 833-1375

Juli Rose
Creative Brand Manager
(715) 833-1375