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LatinWorks Marketing, Inc. | Agency Profile, Contacts, AOR, Client Relationships




Service: multicultural marketing, Hispanic specialty

Main Telephone (512) 479-6200
Main Fax (512) 479-6024
Primary Address
2500 Bee Caves Road
Austin, TX 78701
USA

LatinWorks Marketing, Inc. Contacts

Contacts (5/19)
Name Title State
Manny F. Chief Executive Officer & Managing Partner TX
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (512) 479-6200
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 2500 Bee Caves Road
Austin, TX
78701
USA

Alejandro R. Chief Marketing Officer & Managing Partner TX
Scott R. Senior Vice President, Chief Financial Officer TX
Christy K. Senior Vice President & Managing Director TX
Luis G. Vice President, Experience Marketing TX

Client Relationships


Brand Service From To Media Spend
******** multicultural 2011 present ********
****** ********** & ******** ****** media buying & planning, multicultural 2016 present *****
********* multicultural 2004 present *********
**** * AOR - creative, digital & media buying & planning 2012 present *
***** ******* Multicultural 2016 present *******

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WinmoEdge

Hispanic Media Opps: Post Consumer Brands taps LatinWorks as Hispanic marketing AOR


Subject: TV, digital, video, social media, Hispanic media

Company: Post Consumer Brands, headquartered in Lakeville, MN, is a breakfast cereal company and one of the largest cereal manufacturers in the U.S.  

Opportunity: Selected 

As the company looks for new ways to support and engage its growing Hispanic consumer base, it's important to note that the brands' national TV spend has increased significantly since last year, per million spent during the same period last year. Additionally, Pebbles has increased its TV spend, with $10.1 million spent on national TV YTD, up from the $3.3 million spent during the same period last year. 

Keep in mind that not only is TV spend increasing, but Pathmatics reports a rise in digital spend as well. Sellers -  the brands have not had large digital budgets thus far, but note that video display for Honey Bunches of Oats makes up about half of Post's entire video budget, and Pebbles mobile display takes up more than half of the entire company's mobile budget. 

With that said, Hispanic broadcast sellers should begin reaching out now to secure revenue as it becomes available. Video sellers should be seeking ad dollars tied to the Honey Bunches of Oats brand and mobile sellers should be picking up ad dollars tied to the Pebbles brand. Focus all pitches on high ROI Hispanic parent engagement. 

Currently, Hunter handles PR for both brands as well as social and digital for Oats. 

Additional Insight

Digital Breakdown: Since January, per Pathmatics, Post Brands spent $1.4 million on desktop ads, $299,000 on mobile ads and $2.3 million on video ads.  Honey Bunches of Oats made up $46,300 of desktop spend, $4,200 of mobile and $1.3 million of video, while Pebbles made up $358,500 of desktop spend, $196,800 of mobile and $380,100 of video. Post Brands desktop and mobile ads were placed 98% site direct and video ads were placed 62% site direct. See chart for site spend share in 2016.

Brands
‚Äč
20802 Kensington Boulevard
Lakeville, MN 55044
(952) 322-8000

Melissa Saldana-Chase
Senior Associate Manager, Multicultural Marketing
(952) 322-8170
mgsaldana-chase@postholdings.com

Oliver Perez
Senior Brand Manager, Pebbles Cereal
(952) 322-8000
operez@postholdings.com

Ann Stockman
Senior Brand Manager, Honey Bunches of Oats
(952) 322-8000
aestockman@postholdings.com