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The Tombras Group | Agency Profile, Contacts, AOR, Client Relationships




Service: integrated

Main Telephone (865) 524-5376
Main Fax (865) 524-5667
Primary Address
630 South Concord Street
Knoxville, TN 37919
USA

The Tombras Group Contacts

Contacts (5/23)
Name Title State
Charlie T. President TN
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (865) 524-5376
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 630 South Concord Street
Knoxville, TN
37919
USA

John W. Chief Marketing Officer TN
David J. Senior Vice President & Lead Digital Strategist TN
Nigel C. Chief Strategy Officer TN
Dooley T. SVP Group Account Director TN

Client Relationships


Brand Service From To Media Spend
****** ****** Media Buying, Media Planning 2017 present ****
****’* **** ***** ***** Creative, Digital, Media Buying, Media Planning, Programmatic, Social 2014 present *******
******* ******** ********* Media Buying, Media Planning 2016 present *****
******* *****, ***. Media Buying, Media Planning 2016 present ******
******* ****** ***** ******* *** Creative, Digital, Media Buying, Media Planning, Social 2012 present *****

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WinmoEdge

H1 Media Opps: Orangetheory Fitness taps new ambassador for 2017 ad campaign


Subject: digital, social media, mobile, print

Company: Orangetheory Fitness  (OTF), based in Boca Raton, Fla.

Opportunity: Added Erin Andrews as its newest brand ambassador, just in time for its 2017 marketing campaign. "There is no after," which is slated to kick off on January, will show how OTF's members are constantly in a state of improvement. Andrews was brought on board just as OTF opened its 500th studio in Seattle, marking a 69% increase in studio openings for 2016 from the same time last year. And plans are only getting more aggressive: for 2017, OTF plans to hit the 700 studio mark.

Therefore, look for increased digital, mobile and social engagement, particularly with healthy lifestyle females. However, print is still the largest spend channel for OTF, so there should be plenty of print revenue, as well. Keep in mind that OTF named last fall, so while creative may not be on the table yet, the results of the 2017 campaign could put them on the chopping block.

Additional Information

Media Spend: According to Kantar Media, PTF spent $475,000 on measured media in 2015, the bulk of which went to print (magazine) ads. 

Digital Breakdown: Pathmatics reports that OTF has spent $22,400 on desktop ads so far in 2016 (4.4 million impressions). Unsurprisingly, most of these ads were run during Q1, so be sure you are reaching out now to secure Q1 2017 revenue. Ads were placed through AppNexus' DSP (52%) and site direct (47%) on sites such as chron.com, rollingstone.com, wikia.com, thesaurus.com and runescape.wikia.com.

An additional $2,000 was spent on mobile ads this year.

Orangetheory Fitness 
6000 Broken Sound Pkwy. NE
Boca Raton, FL 33487
(954) 530-6903

Scott Breault 
National Director, Marketing
​(954) 530-6903
sbreault@orangetheoryfitness.com