Spark Foundry | Agency Profile, Contacts, AOR, Client Relationships
Service: full-service media agency
|Main Telephone||(212) 468-4000|
|Main Fax||(212) 468-4299|
Spark Foundry Contacts
|Sarah K.||Chief Client & Operating Officer||NY|
Sample of Associated Brands
|Francis P.||President & Managing Director||NY|
|Chris R.||President, Client Services||NY|
|Andrea C.||Executive Vice President & Managing Director||NY|
|Jennifer K.||Executive Vice President & Managing Director||NY|
|*****, ***.||Media Buying, Media Planning||2010||present||********|
|*****-****||media buying & planning||unknown||present||*|
|****** *****||media buying & planning||unknown||present||****|
|*******||AOR - media buying & planning||2014||present||*|
|******** ****** ******* ***||AOR - media buying & planning||2014||present||*|
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Hispanic Media Opps: Post Consumer Brands taps LatinWorks as Hispanic marketing AOR
Subject: TV, digital, video, social media, Hispanic media
Company: Post Consumer Brands, headquartered in Lakeville, MN, is a breakfast cereal company and one of the largest cereal manufacturers in the U.S.
As the company looks for new ways to support and engage its growing Hispanic consumer base, it's important to note that the brands' national TV spend has increased significantly since last year, per million spent during the same period last year. Additionally, Pebbles has increased its TV spend, with $10.1 million spent on national TV YTD, up from the $3.3 million spent during the same period last year.
Keep in mind that not only is TV spend increasing, but Pathmatics reports a rise in digital spend as well. Sellers - the brands have not had large digital budgets thus far, but note that video display for Honey Bunches of Oats makes up about half of Post's entire video budget, and Pebbles mobile display takes up more than half of the entire company's mobile budget.
With that said, Hispanic broadcast sellers should begin reaching out now to secure revenue as it becomes available. Video sellers should be seeking ad dollars tied to the Honey Bunches of Oats brand and mobile sellers should be picking up ad dollars tied to the Pebbles brand. Focus all pitches on high ROI Hispanic parent engagement.
Currently, Hunter handles PR for both brands as well as social and digital for Oats.
Digital Breakdown: Since January, per Pathmatics, Post Brands spent $1.4 million on desktop ads, $299,000 on mobile ads and $2.3 million on video ads. Honey Bunches of Oats made up $46,300 of desktop spend, $4,200 of mobile and $1.3 million of video, while Pebbles made up $358,500 of desktop spend, $196,800 of mobile and $380,100 of video. Post Brands desktop and mobile ads were placed 98% site direct and video ads were placed 62% site direct. See chart for site spend share in 2016.
20802 Kensington Boulevard
Lakeville, MN 55044
Senior Associate Manager, Multicultural Marketing
Senior Brand Manager, Pebbles Cereal
Senior Brand Manager, Honey Bunches of Oats