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MediaCom | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning / interactive

Main Telephone (212) 912-4200
Main Fax (212) 546-2172
Primary Address
498 Seventh Avenue
24th Floor
New York, NY 10017
USA

MediaCom Contacts

Contacts (5/201)
Name Title State
Pardis B. Managing Partner & Group Account Director NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 912-4200
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 498 Seventh Avenue
24th Floor
New York, NY
10017
USA

Larry S. Managing Partner NY
Jason L. Managing Partner NY
Jeff H. Managing Partner & Director, Digital NY
Kim A. Senior Partner & Director, Communications Planning NY

Client Relationships


Brand Service From To Media Spend
* ********** Media Buying, Media Planning 2014 present ******
*** ****** ********* Media Buying, Media Planning 2017 present *
**** media buying & planning 2012 present *********
******* Media Buying, Media Planning 2015 present ***
*** ******* *****/********* ********* media buying & planning 2013 present *

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WinmoEdge

Score 73: Account in Jeopardy - Mich Ultra promotes marketing VP amid digital review


Subject: digital, TV, millennials

Company: Michelob Ultra

Opportunity: Promoted Azania Andrews to marketing VP for the Mich Ultra brand. Andrews previously served as senior director of digital connections for the brand, so her promotion timing is interesting, given that A-B announced last month that Mich Ultra and Bud Light should have a new digital agency partner by year's end (more here).

Sellers - this means a digital campaign is imminent, so those with a millennial and healthy lifestyle-focus should be picking up these dollars.

Keep in mind that A-B is "considering" a media buying and planning review for 2017 (more handled the account for two years, and the probability of a review is even greater.

Additional Information

National TV Spend: Per 

See chart for 2016 show targeting.

Digital Breakdown: Per Pathmatics, Michelob Ultra's total digital spend for 2016 so far is $5.8 million (773.9 million impressions). See chart for spend breakdown.

Most of Mich ultra's ads were placed site direct (75%) or through AppNexus (21%) on sites such as health.com, si.com, people.com, msn.com and cbssports.com.

For the same period 2015, Mich Ultra's digital spend was slightly lower - $4.9 million (528.9 million impressions).

Competitors: Just last month, Constellation Brands announced it had hired a creative AOR for its Corona Premier extension brand, which is specifically intended to compete with Mich Ultra (more here).

Michelob Ultra
250 Park Ave.
New York, NY 10177
(212) 573-8800

Azania Andrews
Vice President, Marketing - Mich Ultra
(212) 573-8800
azania.andrews@anheuser-busch.com

Joe Lennon
Senior Director, Mich Ultra
(212) 573-8800
joe.lennon@anheuser-busch.com