MediaCom | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning / interactive
|Main Telephone||(212) 912-4200|
|Main Fax||(212) 546-2172|
|Pardis B.||Managing Partner & Group Account Director||NY|
Sample of Associated Brands
|Larry S.||Managing Partner||NY|
|Jason L.||Managing Partner||NY|
|Jeff H.||Managing Partner & Director, Digital||NY|
|Kim A.||Senior Partner & Director, Communications Planning||NY|
|* **********||Media Buying, Media Planning||2014||present||******|
|****||media buying & planning||2012||present||*********|
|*******||Media Buying, Media Planning||2015||present||***|
|*** ******* *****/********* *********||media buying & planning||2013||present||*|
|*** ******** ********, ***.||media buying & planning||2013||present||********|
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Q4 Media Opps: Canon to begin camera digital media planning soon?
Subject: Digital, online, social media, mobile, TV, magazine, sponsorship
Opportunity: Digital media planning for camera ads during Q4 and the following year began around this time in 2015 (research here). So, we figured it's good time to reach out again for Christmas season and 2017 revenue.
Besides photography endemic, an advantage should go to upscale male-focused news, business and entertainment sellers. Also, look for digital budgets to be higher than last year as Canon's falling TV budgets moves to online and mobile. WPP’s MediaCom handles B2C media planning and buying.
Media Spend: $28.2 million went to measured media last year, down 46% from $52.7 million in 2014, according to Kantar Media. Spending plummeted last year mainly because of a huge drop in broadcast outlays, which fell to less than $400,000 in 2015 from $23 million in 2014. In fact, Canon hasn't spent substantially on national TV since holiday 2014, iSpot.tv reports.
Digital Breakdown: Since September, about 1,400 banners and 545 high impact ads have run on almost 10,000 publishers (10% mobile), 76% of which were placed programmatically versus site direct. About 50 video ads have appeared on 543 site, 66% of which were placed site direct, according to Moat.
Desktop and video ads have run mostly on news, tech and entertainment sites like nationalgeographic.com, cnn.com, theverge.com, forbes.com, cbsnews.com, espn.com and yahoo.com. Mobile skews much higher towards news sites, led by forbes.com.
For comparison, during the prior year period a lower amount of banners, high impact and video ran on about 8,000 sites.
Recent Decision Maker Departure: Note that 20-year Canon veteran Michelle Fernandez, marketing director since 2010, left Canon recently to become LG's head of home entertainment marketing.
One Canon Park
Melville, NY 11747
Director, Digital Marketing & E-Commerce
Manager, Digital Marketing
Digital Media Supervisor - Mediacom, NY