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Maxus | Agency Profile, Contacts, AOR, Client Relationships

Service: media specialty

Main Telephone (212) 297-8300
Main Fax
Primary Address
498 Seventh Avenue
New York, NY 10018

Maxus Contacts

Contacts (5/77)
Name Title State
Tara C. Senior Partner & Director NY
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (212) 297-8300
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 498 Seventh Avenue
New York, NY

Neil S. Chief Financial Officer - North America NY
Regina B. Partner & Associate Media Director NY
Steve W. Chief Executive Officer - North America NY
Jonathan A. Chief Digital Officer NY

Client Relationships

Brand Service From To Media Spend
******** media planning 2015 present *
*** Media Buying, Media Planning 2005 present *
*** ****** media buying & planning unknown present ********
****** media buying & planning - digital unknown present *
****** media buying & planning unknown present *

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Rumor - Trojan's 2017 digital RFPs out?

Subject: Digital, online, video

Brand: Church & Dwight

Opportunity: We've received word that 2017 digital media RFPs recently went out from GroupM's here). We've been unable to verify what types of partners were RFP'd, but it's a sign that millennial male-focused sellers need to be top-of-mind now with in-house and the WPP shop's decision makers.

Focus on video because it's received the bulk of Trojan's display spending support this year. Also, keep in mind that much of parent C&D’s digital budget has been programmatic, flowing through Xaxis, NY, WPP's trading desk. 

Look for Trojan's spending levels to be even higher in 2017 after digital outlays climbed this year. CMO Britta Bomhard has almost a year in the role now, and parent C&D's marketing spend has been up for Trojan and other core businesses (research here).  

Agencies - creative shops with millennial male expertise should make sure Trojan is on their prospecting list. A new CMO plus the recent media review, among other variables, makes Church & Dwight highly vulnerable. 

Additional Insight 

Digital Breakdown:  Since January, $380,000 has garnered 23.6 million video impressions, a huge leap over the $118,600 spent on 7.5 millions during the same prior year period. Hulu has received 81% of this spending, Pathmatics reports. Most of the remainder went to 

Mobile spending has been tiny and desktop outlays haven't been much better. About $84,000 has been gone to 10.6 million desktop impressions, 98% of which were purchased site direct. received $64,200, or 76% of spending. Next in line is, at $10,300, or 12%. 

Church & Dwight Company, Inc. 
Princeton South Corporate Center 
500 Charles Ewing Blvd.
Ewing, NJ 08628 
(609) 683-5900

Britta Bomhard 
Executive Vice President & Chief Marketing Officer 
(609) 683-5900

Ediva Zanker
Assistant Media Planner - Maxus, NYC
(212) 297-8300