Maxus | Agency Profile, Contacts, AOR, Client Relationships
Service: media specialty
|Main Telephone||(212) 297-8300|
|Tara C.||Senior Partner & Director||NY|
Sample of Associated Brands
|Neil S.||Chief Financial Officer - North America||NY|
|Regina B.||Partner & Associate Media Director||NY|
|Steve W.||Chief Executive Officer - North America||NY|
|Jonathan A.||Chief Digital Officer||NY|
|***||Media Buying, Media Planning||2005||present||*|
|*** ******||media buying & planning||unknown||present||********|
|******||media buying & planning - digital||unknown||present||*|
|******||media buying & planning||unknown||present||*|
Who is the Senior Partner & Director of Maxus?
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Rumor - Trojan's 2017 digital RFPs out?
Subject: Digital, online, video
Brand: Church & Dwight.
Opportunity: We've received word that 2017 digital media RFPs recently went out from GroupM's here). We've been unable to verify what types of partners were RFP'd, but it's a sign that millennial male-focused sellers need to be top-of-mind now with in-house and the WPP shop's decision makers.
Focus on video because it's received the bulk of Trojan's display spending support this year. Also, keep in mind that much of parent C&D’s digital budget has been programmatic, flowing through Xaxis, NY, WPP's trading desk.
Look for Trojan's spending levels to be even higher in 2017 after digital outlays climbed this year. CMO Britta Bomhard has almost a year in the role now, and parent C&D's marketing spend has been up for Trojan and other core businesses (research here).
Agencies - creative shops with millennial male expertise should make sure Trojan is on their prospecting list. A new CMO plus the recent media review, among other variables, makes Church & Dwight highly vulnerable.
Digital Breakdown: Since January, $380,000 has garnered 23.6 million video impressions, a huge leap over the $118,600 spent on 7.5 millions during the same prior year period. Hulu has received 81% of this spending, Pathmatics reports. Most of the remainder went to mtv.com.
Mobile spending has been tiny and desktop outlays haven't been much better. About $84,000 has been gone to 10.6 million desktop impressions, 98% of which were purchased site direct. Mtv.com received $64,200, or 76% of spending. Next in line is logotv.com, at $10,300, or 12%.
Church & Dwight Company, Inc.
Princeton South Corporate Center
500 Charles Ewing Blvd.
Ewing, NJ 08628
Executive Vice President & Chief Marketing Officer
Assistant Media Planner - Maxus, NYC