Horizon Media, Inc. | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning
|Main Telephone||(212) 220-5000|
|Main Fax||(212) 916-8685|
Horizon Media, Inc. Contacts
|Bill K.||Founder, President & Chief Executive Officer||NY|
Sample of Associated Brands
|Vinnie O.||Chief Operating & Financial Officer||NY|
|Cliff C.||Senior Vice President & Chief Information Officer||NY|
|Stephen H.||Chief Marketing Officer||NY|
|Richard S.||Dean - Learning||NY|
|*&* ********||media buying & planning||1992||present||*******|
|*****.***||Media Buying, Media Planning||unknown||present||******|
|*****'* ****||media buying & planning||2015||present||********|
|******** ******** ******||media buying & planning||unknown||present||*|
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Score 72 - Account in Jeopardy: David's Bridal adds chief product officer after promoting marketing SVP
Subject: digital, TV, e-Commerce, social media, print
Opportunity: Named former Things Remembered CMO Catalina Maddox-Wagers as EVP and chief product officer. In this role, Maddox-Wagers, who is returning to David's, will lead the bridal shop's strategic merchandise direction, product conception and innovation.
While we don't normally track product leads, Maddox-Wagers marketing background makes her hire notable in our here) and Kim Hendrix, who was promoted to marketing SVP in June. The addition of a new product lead is a possible signal that a brand repositioning of sorts could be in the works, which would likely be supported by marketing campaigns down the road.
Focus on females ages 17-to-35 for the bulk of DB’s target demographic (high school prom attendees to brides/bridesmaids). But don’t forget that DB also offers mother of the bride and other formal wear, so some money could be spent to appeal to a slightly older demographic.
According to The List, , NY handles media planning and buying. Sellers - keep in mind that DB’s largest spend period is Q1, which should come as no surprise as it proceeds both prom (Q2) and wedding season (Q2/Q3). Additionally, the company has been increasing both TV and digital dollars over the past year.
Experience: Maddox-Wagers was chief merchandising and marketing officer at Things Remembered from fall 2013-spring 2015. Before that, she was at David's Bridal for 10 years, lastly as EVP and GMM of merchandising.
Media Spend: According to Kantar Media, David's spent $20.8 million on measured media in 2015, Kantar Media reports. Just over half of this - 50.1% - was allocated to print ads. The remainder was largely spent on broadcast ads (40%) and search (7.5%).
2016 TV spend is up 50.6% from the same period in 2015, when $7.9 million was spent. The majority of David's TV spots since 2015 are tied to semi-annual and end of season sales and promotions.
Digital Breakdown: Per Pathmatics, David's total digital spend for 2016 thus far is $1.3 million (503.2 million impressions). This spend was split between desktop ads (86%) and mobiles ad (14%). Almost all of these ads were placed through Google AdX + AdSense (93%).
Top ad destinations include youtube.com, answers.com, reddit.com, wunderground.com and yahoo.com.
For the same period 2015, David's total digital spend was $725,000.
1001 Washington St.
Conshohocken, PA 19428
Vice President, E-Commerce
Senior Manager, Marketing
Senior Vice President, Marketing (promoted June 2016)