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Horizon Media, Inc. | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone (212) 220-5000
Main Fax (212) 916-8685
Primary Address
75 Varick Street
New York, NY 10013
USA

Horizon Media, Inc. Contacts

Contacts (5/303)
Name Title State
Bill K. Founder, President & Chief Executive Officer NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 220-5000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 75 Varick Street
New York, NY
10013
USA

Vinnie O. Chief Operating & Financial Officer NY
Cliff C. Senior Vice President & Chief Information Officer NY
Stephen H. Chief Marketing Officer NY
Richard S. Dean - Learning NY

Client Relationships


Brand Service From To Media Spend
*&* ******** media buying & planning 1992 present *******
*****.*** Media Buying, Media Planning unknown present ******
********* Media Planning 2016 present *
*****'* **** media buying & planning 2015 present ********
******** ******** ****** media buying & planning unknown present *

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WinmoEdge

Score 72 - Account in Jeopardy: David's Bridal adds chief product officer after promoting marketing SVP


Subject: digital, TV, e-Commerce, social media, print

Company: 

Opportunity: Named former Things Remembered CMO Catalina Maddox-Wagers as EVP and chief product officer. In this role, Maddox-Wagers, who is returning to David's, will lead the bridal shop's strategic merchandise direction, product conception and innovation.

While we don't normally track product leads, Maddox-Wagers marketing background makes her hire notable in our here) and Kim Hendrix, who was promoted to marketing SVP in June. The addition of a new product lead is a possible signal that a brand repositioning of sorts could be in the works, which would likely be supported by marketing campaigns down the road. 

Focus on females ages 17-to-35 for the bulk of DB’s target demographic (high school prom attendees to brides/bridesmaids). But don’t forget that DB also offers mother of the bride and other formal wear, so some money could be spent to appeal to a slightly older demographic. 

According to The List, , NY handles media planning and buying. Sellers - keep in mind that DB’s largest spend period is Q1, which should come as no surprise as it proceeds both prom (Q2) and wedding season (Q2/Q3). Additionally, the company has been increasing both TV and digital dollars over the past year.

Additional Information

Experience: Maddox-Wagers was chief merchandising and marketing officer at Things Remembered from fall 2013-spring 2015. Before that, she was at David's Bridal for 10 years, lastly as EVP and GMM of merchandising. 

Media Spend: According to Kantar Media, David's spent $20.8 million on measured media in 2015, Kantar Media reports. Just over half of this - 50.1% - was allocated to print ads. The remainder was largely spent on broadcast ads (40%) and search (7.5%).

National TV Spend: So far this year,

2016 TV spend is up 50.6% from the same period in 2015, when $7.9 million was spent. The majority of David's TV spots since 2015 are tied to semi-annual and end of season sales and promotions.

Digital Breakdown: Per Pathmatics, David's total digital spend for 2016 thus far is $1.3 million (503.2 million impressions). This spend was split between desktop ads (86%) and mobiles ad (14%). Almost all of these ads were placed through Google AdX + AdSense (93%).

Top ad destinations include youtube.com, answers.com, reddit.com, wunderground.com and yahoo.com. 

For the same period 2015, David's total digital spend was $725,000.

David’s Bridal 
1001 Washington St.
Conshohocken, PA 19428
(610) 480-5000

Sam Norpel 
Vice President, E-Commerce
(610) 480-5000
snorpel@dbi.com

Christine Monkman
Senior Manager, Marketing
(610) 480-5000
cmonkman@dbi.com

Kim Hendrix
Senior Vice President, Marketing (promoted June 2016)
(610) 480-5000
khendrix@dbi.com