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AFG& | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone (212) 832-3800
Main Fax (212) 486-6518
Primary Address
885 Second Avenue
Floors 34 & 35
New York, NY 10017
USA

AFG& Contacts

Contacts (5/11)
Name Title State
Frank G. Chairman & Chief Executive Officer NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 832-3800
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 885 Second Avenue
Floors 34 & 35
New York, NY
10017
USA

Agostino C. Chief Financial Officer & Chief Operating Officer NY
Gary C. Executive Group Director, Integrated Creative Services NY
Bunny P. Director, Human Resources NY
Tara D. Managing Group Director NY

Client Relationships


Brand Service From To Media Spend
****** creative, digital unknown present *
**** ******* media buying & planning unknown present *
******** *********** media buying & planning unknown present *
******' ****** creative unknown present *******
******* creative 2013 present *****

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WinmoEdge

Campaign Imminent: US Equestrian Federation taps new creative AOR


Subject: TV, digital, social media, online, print

Company: U.S. Equestrian Federation (USEF), headquartered in Lexington, KY, serves as the National Governing Body for Equestrian Sport. 

Opportunity: Named AFG&, NY as its creative AOR, where it will work to promote all horse sports, foster growth at all levels and unite the equestrian community. In its new role, the agency will support USEF’s new strategic plan by developing a new integrated campaign set to launch January 2017. The new campaign will include video that will run across TV and digital, as well as print and social.

Sellers should start making introductions now to secure this digital and traditional revenue. Look for spending to be  higher during spring and summer, as these are when top equestrian and horse sport events take place. Keep in mind that the selection of this new agency comes only about a year after a new CMO hire, meaning stra

Additional Insight

TV Breakdown: Thus far, USEF's marketing efforts have relied primarily on national TV, as well as on PR and social media. Since January, $8,475 has been spent on national TV ads, close to spending levels from the same period last year, iSpot reports. So, TV spend for this year will likely be very similar to the $319,000 spent for all 2015. 

Recently Appointed Decision Maker: CMO Colby Connell joined USEF last summer. He joined from Spartan Race, where he was marketing VP for about two years.

U.S. Equestrian Federation
4047 Iron Works Parkway
​Lexington, KY 40511
(859) 258-2472 

Colby Connell
Chief Marketing Officer
(859) 225 2024
cconnell@usef.org