The Republik | Agency Profile, Contacts, AOR, Client Relationships
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|Main Telephone||(919) 956-9400|
|Main Fax||(919) 956-9402|
The Republik Contacts
|Robert S.||Chairman & Chief Executive Officer||NC|
Sample of Associated Brands
|Dwayne F.||Chief Strategy Officer||NC|
|Matt S.||Lead Art Director||NC|
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Campaign Imminent: Organic Transit taps first digital AOR
Subject: Earned media, digital, online, B2B
Company: Organic Transit, headquartered in Durham, NC, is the manufacturer of the ELF (Electric, Light, Fun), an enclosed, three-wheeled, pedal-powered, solar-assisted vehicle, capable of speeds up to 20 mph. on battery alone, or 30 m.p.h. with pedaling.
The shop's first work is set to debut sometime this quarter, with different engagement strategies to support the two types of intended sales. For individual consumers, the messaging will target affluent 35-70 year-olds living in urban or retirement communities. For fleet buyers, creative will be targeted towards sustainability officers, recreational directors, security and maintenance departments at either college or large-site corporate campuses.
Until now, Organic Transit's ad presence has been relatively low, relying primarily on earned media strategies, specifically social media and PR. However, with a first time AOR on the roster, look for marketing spend to rise to power a new campaign. Therefore, sellers with high engagement rates among these targets should reach out.
105 W Corporation St.
Durham, NC 27701
Founder and CEO
Head of Customer Engagement