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Periscope | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone (612) 399-0500
Main Fax (612) 339-1700
Primary Address
921 Washington Avenue, South
Minneapolis, MN 55415
USA

Periscope Contacts

Contacts (5/65)
Name Title State
Bill S. Chairman MN
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (612) 399-0500
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 921 Washington Avenue, South
Minneapolis, MN
55415
USA

Greg K. Vice Chair MN
Virginia H. Chief Financial Officer & Chief Operating Officer MN
Liz R. President & Chief Executive Officer MN
Peter N. Chief Creative Officer MN

Client Relationships


Brand Service From To Media Spend
******** ****** ************** *********** AOR - creative 2000 present *
******** *********** media buying & planning unknown present ******
****** *** **** AOR - creative, digital, media buying & planning 2002 present *
****** *** **** AOR - creative, digital, media buying & planning 1989 present *
****** *** **** ** ***** AOR - creative, digital, media buying & planning 1989 present *

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WinmoEdge

Spring Media Opps: Woodford Reserve taps new retail agency (Score 31)


Subject: TV, digital, sponsorship, retail marketing

Company: Brown-Forman's portfolio

Opportunity: Named

Woodford does not currently have a creative AOR, and hasn't since parting ways with Spark - media AOR - has been on the roster since 2014, putting it close to average tenure. 

Additional Information

Experience: Boxing Clever previously held the retail account.

Media Spend: According to Kantar Media, WF has spent $2.8 million on measured media in H1 2016. This is almost a million more than was spent during all of 2015.

National TV Spend: So far this year, WF has spent $2.9 million on one national TV spot - "Bottle Run." Sellers, note that these spots ran during "142nd Kentucky Derby," "148th Belmont Stakes" and "141st Preakness Stakes" on NBC. This is more than double what was spent during the same period 2015 - $916,000, iSpot.tv reports. 

Digital Breakdown: According to Pathmatics, WF's total digital spend for 2016 is $2.03 million thus far (82.4 million impressions). Most of these ads were desktop (93%) and were placed site direct (99%). Top ad destinations include: flavorwire.com, thedailybeast.com, epicurious.com, thrillist.com and liquor.com. 

Note that 2016's spend is a huge increase over the same period 2015 ($318,000).

Woodford Reserve
850 Dixie Hwy.
Louisville, KY 40210
(502) 585-1100

John Hayes
Chief Marketing Officer - Brown-Forman Corporation
(502) 585-1100
john_hayes@b-f.com

Mia Simpson Culp
Brand Manager - Woodford Reserve
(502) 585-1100
mia_culp@b-f.com