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mono | Agency Profile, Contacts, AOR, Client Relationships

Service: full service

Main Telephone (612) 454-4900
Main Fax
Primary Address
1350 Lagoon Avenue
Suite 1000
Minneapolis, MN 55408

mono Contacts

Contacts (5/15)
Name Title State
James S. Managing Partner & Founder MN
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (612) 454-4900
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1350 Lagoon Avenue
Suite 1000
Minneapolis, MN

Michael H. Managing Creative Director & Founder MN
Chris L. Managing Creative Director & Founder MN
Erin K. Chief Marketing Officer MN
Aaron O. Account Director MN

Client Relationships

Brand Service From To Media Spend
*****, ***. creative, digital 2005 present *********
********* *************, ***. creative, digital, media buying & planning 2013 present ******
***** ****** Creative 2016 present *******
****** Creative unknown present *******
****** ***** AOR - creative, digital, media buying & planning, social 2014 present *

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Campaign Imminent: Loews Hotels names new creative AOR ahead of peak travel season

Subject: digital, millennial, Gen X

Company: Loews Hotels

Opportunity: After Mono and made them creative AOR. As AOR, Mono will handle creative work for Loews Hotels and Resorts, Loews Regency and the OE Collection brands, effective immediately. Duties will include a multi-channel integrated campaign for all three brands, which is expected to launch during Q2 2017.

Media was also part of the review, which was led by Avidan Strategies, but we are still working on figuring who (if anyone) has won the work. The review began just five months after George Fleck was appointed as brand and marketing SVP and Nicolas Hauvespre joined the company as marketing VP. both Fleck and Hauvespre came to Loews from Starwood Hotels and Resorts.

For 2016, most of Loews' display ads were deployed at the beginning for the year, so Q1 should be another heavy spend period for the boutique hotel chain. Specifically, look for regional ad revenue in the areas surrounding the chains' 23 locations, as well as buys that will reach a high-end, luxury audience of older millennial and Gen X travelers.

Additional Information

Incumbent: Catch, NY previously handled Loews creative work. The agency's contract expired at the end of 2015.

Media Spend: According to Kantar Media, Loews Hotels spent $16.4 million on measured media in 2015. Majority of this spend was allocated to search as (74.4%) and print ads (20.9%). 

Digital Breakdown: Per Pathematics, Loews has spent $2.1 million on desktop, mobile and video ads this year, which have generated 491.2 million impressions. Loews' ad presence was highest in January, and has gradually decreased throughout 2016. About 30% percent of these ads were placed site direct, while 63% were placed through ad network Google AdX + Ad Sense.

Ads placed directly appeared on sites such as, Publishers Clearing House and Programmatic ads were placed on, and The Weather Company.

For the same period 2015, Loews total digital spend was only $882,700 (89.5 million impressions). 

Loews Hotels & Resorts 
655 Madison Ave. 
7th Floor
New York, NY 10022
(212) 521-2000

Oliver Bonke
Chief Commercial Officer
(212) 521-2000