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Haworth Marketing & Media | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone (612) 677-8900
Main Fax (612) 677-8901
Primary Address
45 South Seventh Street
Suite 2400
Minneapolis, MN 55402
USA

Haworth Marketing & Media Contacts

Contacts (5/44)
Name Title State
Andrea L. President MN
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (612) 677-8900
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 45 South Seventh Street
Suite 2400
Minneapolis, MN
55402
USA

Chris D. Senior Vice President, Partnership Development MN
Heather K. Senior Vice President & Media Director MN
Scott S. Senior Vice President & Director, Agency Integration MN
Maggie L. Vice President & Director, Media MN

Client Relationships


Brand Service From To Media Spend
******* ** ****** ******* **** *** ******** Media Buying, Media Planning unknown present *****
****** *** *****, ***. Media Buying, Media Planning 2016 present ******
****** ******** Media Buying, Media Planning 2016 present ********
********* *******, ***. media buying & planning unknown present *****
***** ** *** Digital, Media Buying, Media Planning unknown present ********

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WinmoEdge

Female Media Opps: Walmart confirms media move to Haworth


Subject: Branding, creative, TV, Hispanic, print, online, digital, video, mobile radio, outdoor

Company: Walmart 

Opportunity: We told you in Walmart parted ways with MediaVest, which had handled the retailer's account for the last nine years. 

Sellers - we heard in April that MediaVest would stay on the account until the end of Walmart's fiscal year (ending Jan. 31, 2017). So last minute holiday dollars should flow through MediaVest, while 2017 pitches and inquiries should be directed to the incoming Haworth team. Other than that, I mean, Walmart advertises to everyone, all the time, with tons of money - this pie is big enough for everyone to get a slice. 

The final decision to tap Haworth comes after the December promotion of CMO Tony Rogers (more here).

So, with creative and media off the table for the time being, digital shops should focus in here. Swirl has handled Walmart's digital work since 2013, according to Winmo, meaning the past-tenure account is definitely vulnerable given the other recent reviews. 

Additional Information

Walmart.com CMO: Keep Walmart.com on your radar, as well. In April, the online retailer's marketing VP left the company, landing it at No. 387 on our here

Media Spend: According to Kantar Media, Walmart spent $830.3 million on measured media in 2015.

National TV Spend: Per

Digital Breakdown: cbs.com (CBS Interactive). Spend for 2016 is actually down 35.9% from the same period 2015 ($3.9 million).

Note that video spend for 2016 is 268% higher than desktop spend - $9.2 million. This has been spent on 315 video ads, garnering 501.4 million impressions. Site direct placement accounts for 46% of Walmart's video ads, and the remainder went mostly through Google AdX + Ad Sense (42%). Top video destinations include: telemundo.com (Comcast NBC Universal Digital). Unlike desktop spend, Walmart's 2016 video spend is double the same period last year ($4.3 million).

Mobile spend for 2016 is $745,000 so far (106.3 million impressions).

Walmart
702 Southwest Eighth St.
Bentonville, AR 72716
(479) 273-4000

Tony Rogers 
Chief Marketing Officer
(479) 273-4000
tony.rogers@wal-mart.com

Wanda Young
Vice President, Media, Digital & Partnership Marketing
Direct Dial: (479) 204-8685
wanda.young@wal-mart.com