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Colle + McVoy | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone (612) 305-6000
Main Fax (612) 305-6500
Primary Address
400 First Avenue, North
Suite 700
Minneapolis, MN 55401
USA

Colle + McVoy Contacts

Contacts (5/38)
Name Title State
Phil J. Chief Operating Officer MN
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (612) 305-6000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 400 First Avenue, North
Suite 700
Minneapolis, MN
55401
USA

Lisa M. Chief Financial Officer MN
Christine F. Chief Executive Officer & President MN
Mike C. Chief Creative Officer MN
Mike S. Account Director MN

Client Relationships


Brand Service From To Media Spend
** ******* Media Buying, Media Planning 2016 present *******
*** Media Buying, Media Planning 2016 present *
********** ****-*********** AOR - creative, media buying & planning, social 2014 present ******
******** *****, ***. Creative, Media Buying, Media Planning, Public Relations, Social 2014 present *
****** ****** ** **** Creative, Media Buying, Media Planning, Public Relations, Social 2014 present *

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WinmoEdge

Digital Media Opps: BBQ chain Famous Dave's looking to 'redeploy' marketing dollars with new AOR


Subject: TV, outdoor, radio, digital, social media, experiential

Company: owns 53 restaurants and franchises out more than 141 in 34 states.

Opportunity: A few weeks after naming purified themselves in the waters of Lake Minnetonka?).

While Wright declined to pinpoint a date for new marketing to begin, sellers should be engaging decision makers now. Keep in mind that while FD is not a huge player in display advertising, it has been increasing its presence in the last year.  Therefore, digital sellers in markets where Famous Dave’s has a high concentration of locations should reach out for potential dollars now (e.g. MN, IL, MI and CA).

Additional Information

Recent CMO Appointment: These changes come about seven months after CMO Alfred Martel joined the company (more here). 

Media Spend: According to Kantar Media, FD spent less than $1 million on measured media in 2015 - down from $1.3 million in 2014. However, a new CMO and new AOR should signal increases in spend (although, it will still likely not be a heavy spender).

Digital Breakdown: According to Pathmatics, FD has spent $43,600 on desktop display ads this year (13 million impressions). This includes 16 creatives run mostly from March to May, 94% of which were placed programmatically though Google AdX + AdSense. Top ad destinations include slickdeals.net, foxnews.com and drudgereport.com. 

FD has also run 16 mobile ads this year ($9,500; 4.1 million impressions). As with desktop ads, majority of these mobile ads were placed programmatically. 

Famous Dave's of America, Inc.
12701 Whitewater Dr., Ste. 200
Minnetonka, MN 55343
(952) 294-1300

Alfredo Martel 
Chief Marketing Officer
(952) 294-1300
alfredo.martel@famousdaves.com

Jess Baustert 
Manager, Marketing 
(952) 294-1300
jessica.baustert@famousdaves.com

Clark Woodward
Account Supervisor - Colle + McVoy​
(612) 305-6000
clark.woodward@collemcvoy.com