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Colle + McVoy | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone (612) 305-6000
Main Fax (612) 305-6500
Primary Address
400 First Avenue, North
Suite 700
Minneapolis, MN 55401
USA

Colle + McVoy Contacts

Contacts (5/40)
Name Title State
Phil J. Chief Operating Officer MN
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (612) 305-6000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 400 First Avenue, North
Suite 700
Minneapolis, MN
55401
USA

Lisa M. Chief Financial Officer MN
Christine F. Chief Executive Officer & President MN
Mike C. Chief Creative Officer MN
Mike S. Account Director MN

Client Relationships


Brand Service From To Media Spend
** ******* Media Buying, Media Planning 2016 present *******
*** Media Buying, Media Planning 2016 present *
********** ****-*********** AOR - creative, media buying & planning, social 2014 present ******
******** *****, ***. Creative, Media Buying, Media Planning, Public Relations, Social 2014 present *
****** ****** ** **** Creative, Media Buying, Media Planning, Public Relations, Social 2014 present *

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Update: Famous Dave's begins brand refresh test after naming AOR


Subject: TV, outdoor, radio, digital, social media, experiential

Company: owns 53 restaurants and franchises out more than 141 in 34 states.

Update (9/23): After naming a new AOR in July (more Templeton, I guess, would be kind of gross for a restaurant).

In an interview with StarTribune, FD's CMO Alfredo Martel said: "We're doing some things differently based on what our customers want. It's a refresh, but barbecue isn't meant to be slick. If it's not on you, it's not right." So, make what you will of that phrasing. FD founder Dave Anderson, who now serves as a creative consultant to the team, will remain front and center for the brand. In an effort to tell its story in a "more direct way," FD is employing "gentle humor." This includes staff t-shirts with slogans such as "Our pitmasters do it low and slow," "Get sauced" and "Barbeque means never having to say you're hungry."

These rebrand efforts are part of a larger effort on CEO Adam Wright's part to turn around the performance of the struggling company and appeal to diners on-the-go. Read more about FD's marketing plans below.

Below was originally published on 7/22:

Opportunity: A few weeks after naming purified themselves in the waters of Lake Minnetonka?).

While Wright declined to pinpoint a date for new marketing to begin, sellers should be engaging decision makers now. Keep in mind that while FD is not a huge player in display advertising, it has been increasing its presence in the last year.  Therefore, digital sellers in markets where Famous Dave’s has a high concentration of locations should reach out for potential dollars now (e.g. MN, IL, MI and CA).

Additional Information

Recent CMO Appointment: These changes come about seven months after CMO Alfred Martel joined the company (more here). 

Media Spend: According to Kantar Media, FD spent less than $1 million on measured media in 2015 - down from $1.3 million in 2014. However, a new CMO and new AOR should signal increases in spend (although, it will still likely not be a heavy spender).

Digital Breakdown: According to Pathmatics, FD has spent $43,600 on desktop display ads this year (13 million impressions). This includes 16 creatives run mostly from March to May, 94% of which were placed programmatically though Google AdX + AdSense. Top ad destinations include slickdeals.net, foxnews.com and drudgereport.com. 

FD has also run 16 mobile ads this year ($9,500; 4.1 million impressions). As with desktop ads, majority of these mobile ads were placed programmatically. 

Famous Dave's of America, Inc.
12701 Whitewater Dr., Ste. 200
Minnetonka, MN 55343
(952) 294-1300

Alfredo Martel 
Chief Marketing Officer
(952) 294-1300
alfredo.martel@famousdaves.com

Jess Baustert 
Manager, Marketing 
(952) 294-1300
jessica.baustert@famousdaves.com

Clark Woodward
Account Supervisor - Colle + McVoy​
(612) 305-6000
clark.woodward@collemcvoy.com