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Carmichael Lynch | Agency Profile, Contacts, AOR, Client Relationships




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Main Telephone (612) 334-6000
Main Fax (612) 334-6085
Primary Address
110 North Fifth Street
Tenth Floor
Minneapolis, MN 55403
USA

Carmichael Lynch Contacts

Contacts (5/61)
Name Title State
Mark F. Chief Financial Officer & Chief Operating Officer MN
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (612) 334-6000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 110 North Fifth Street
Tenth Floor
Minneapolis, MN
55403
USA

Grete L. Senior Principal - Spong MN
Randy H. Executive Creative Director & Senior Partner MN
Stacy J. Director, Account Management & Senior Partner MN
Marty S. Chief Creative Officer MN

Client Relationships


Brand Service From To Media Spend
** ******** Creative, Digital 2017 present ******
*** AOR - creative 2012 present *****
***** ********* *********** AOR - digital 2011 present *******
********* AOR - creative 2012 present ******
*** *********** ******* AOR - creative unknown present *

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WinmoEdge

Campaign Imminent: Evereve taps new AOR to drive brand awareness amid national expansion


Subject: Digital, online, social media, PR

Company: , headquartered in Edina, MN, is a women's apparel chain that offers designer clothing to moms. 

Opportunity: In an effort to raise brand awareness, the company has tapped Minneapolis-based Carmichael Lynch as its advertising AOR. The IPG agency's hire comes as the clothing retailer positions itself for massive expansion. The apparel chain has 62 stores and is looking to explode that size to more than 300 more across the country. 

In January, Evereve launched an online subscription service called Trendsend, that sends women three outfits periodically, based on a complete profile. The service has been a success so far, with its sales accounting for 15 percent of the company's revenue. As a result of this, the company plans on blending its retail and internet network marketing.

For the company to reach its major growth projection, CEO Megan Tamte enlisted multiple experts to advise her on upcoming decisions. One of the biggest challenges the company is facing right now is a straightforward definition of what the brand is. Evereve is targeting women ages 30-to-50, making it difficult to pinpoint the precise image it wants to portray. With that said, as the new agency begins work, the major focus will be establishing brand image and selling that brand nationally.

The company's marketing efforts thus far have been minimal, focusing primarily on digital, social media and PR. Tamte did state that Carmichael was not originally in the company's budget, meaning ad spending may be low out of the gate  But, the advertising agency was hired for a reason, so affluent female-focused sellers should start making introductions now to remain top-of-mind when ad budgets become available.  

Evereve
‚Äč
3914 West 50th Street
Edina, MN 55424
(877) 290-6262

Megan Tamte
Chief Executive Officer
(877) 290-6262
megan.tamte@evereve.com

Heidi Watson
Chief Creative Officer
(877) 290-6262
heidi.watson@evereve.com