Carmichael Lynch | Agency Profile, Contacts, AOR, Client Relationships
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|Main Telephone||(612) 334-6000|
|Main Fax||(612) 334-6085|
Carmichael Lynch Contacts
|Mark F.||Chief Financial Officer & Chief Operating Officer||MN|
Sample of Associated Brands
|Grete L.||Senior Principal - Spong||MN|
|Randy H.||Executive Creative Director & Senior Partner||MN|
|Stacy J.||Director, Account Management & Senior Partner||MN|
|Marty S.||Chief Creative Officer||MN|
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Campaign Imminent: Evereve taps new AOR to drive brand awareness amid national expansion
Subject: Digital, online, social media, PR
Company: , headquartered in Edina, MN, is a women's apparel chain that offers designer clothing to moms.
Opportunity: In an effort to raise brand awareness, the company has tapped Minneapolis-based Carmichael Lynch as its advertising AOR. The IPG agency's hire comes as the clothing retailer positions itself for massive expansion. The apparel chain has 62 stores and is looking to explode that size to more than 300 more across the country.
In January, Evereve launched an online subscription service called Trendsend, that sends women three outfits periodically, based on a complete profile. The service has been a success so far, with its sales accounting for 15 percent of the company's revenue. As a result of this, the company plans on blending its retail and internet network marketing.
For the company to reach its major growth projection, CEO Megan Tamte enlisted multiple experts to advise her on upcoming decisions. One of the biggest challenges the company is facing right now is a straightforward definition of what the brand is. Evereve is targeting women ages 30-to-50, making it difficult to pinpoint the precise image it wants to portray. With that said, as the new agency begins work, the major focus will be establishing brand image and selling that brand nationally.
The company's marketing efforts thus far have been minimal, focusing primarily on digital, social media and PR. Tamte did state that Carmichael was not originally in the company's budget, meaning ad spending may be low out of the gate But, the advertising agency was hired for a reason, so affluent female-focused sellers should start making introductions now to remain top-of-mind when ad budgets become available.
3914 West 50th Street
Edina, MN 55424
Chief Executive Officer
Chief Creative Officer