SHIFT Communications, LLC | Agency Profile, Contacts, AOR, Client Relationships
Service: public relations firm
|Main Telephone||(617) 779-1800|
|Main Fax||(617) 242-7372|
SHIFT Communications, LLC Contacts
Sample of Associated Brands
|Todd D.||Founding Partner||MA|
|Amy L.||Managing Partner||MA|
|Paula F.||Executive Vice President, Operations||MA|
|Christopher P.||Vice President, Marketing Technology||MA|
|******** ****** ******||Public Relations||unknown||present||*******|
|**** & ****||AOR - public relations||2013||present||*|
|******* ******** ****.||AOR - public relations||2005||present||*|
|*** ******** *******||Public Relations||2016||present||******|
|***********.***, ***.||AOR - public relations||2007||present||********|
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Digital, Social Media Opps: Rockport announces global rebranding, launches new campaign
Subject: PR, digital, social media, in-store, video
Brand: adidas Group.
Opportunity: Recently launched a global rebranding campaign titled "Made for Movers," which highlights Rockport's heritage as an American brand, dedicated to the everyday mover. The campaign will feature new packaging, advertising and a refreshed digital experience, as well as a new website and social media channels. Through social media, the company will share real stories of movers and consumers in their everyday lives.
Brooklyn-based creative agency Madewell, is leading the concept and design behind the re-brand, and SHIFT Communications, which specializes in data-driven initiatives, will handle all of the brands PR and marketing, as well as being named Rockport's AOR.
This brand revival comes only a year after New Balance Holding acquired the Rockport Company and merged it its with affiliate Drydock Footwear to create The Rockport Group, which became a new standalone company. Leading the company as president and CEO is Bob Infantino, who, interestingly enough, led the Rockport brand's product and marketing teams 30 years ago. According to Infantino, this rebranding is about creating " incredible footwear and a compelling brand experience for [customers]."
With that said, look for digital, social media and print buys to become more available through the duration of the campaign. Sellers - this means you should start reaching out now to pick up any revenue tied to the current initiatives. Focus pitches around high ROI authenticity plays that will engage the everyday casual and ath-leisure consumers.
Digital Breakdown: Since January, Moat reports that Rockport has run 29 standard display ads at 143 publishers (<1% mobile), with <1% placed site-direct versus programmatically. Top ad destinations include 163.com, excite.com, careerbuilder.com, sacbee.com, corporette.com, smzdm.com, legacy.com, marthastewart.com and epicurious.com. During the same period last year the brand ran 19 standard display and two high impact ads on 102 publishers (<1% mobile; <1% site-direct).
Looking at all of 2015, the brand ran 31 standard display and two high impact ads on 156 publishers (1% mobile; <1% site-direct).
1895 JW Foster Blvd.
Canton, MA 02021
Senior Vice President, Global Marketing
Vice President, Global Brand Marketing