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Blue Chip Marketing & Communications | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone (847) 418-8000
Main Fax (847) 418-8088
Primary Address
650 Dundee Road
Suite 250
Northbrook, IL 60062
USA

Blue Chip Marketing & Communications Contacts

Contacts (5/20)
Name Title State
Stanton K. Chairman & Chief Executive Officer IL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (847) 418-8000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 650 Dundee Road
Suite 250
Northbrook, IL
60062
USA

Bob K. Chief Strategy Officer IL
Lowell C. Chief Operating Officer IL
Ken S. Executive Vice President, Continuum Clinical IL
Larry D. Executive Vice President & General Manager, Brand Marketing IL

Client Relationships


Brand Service From To Media Spend
*** '* ****** Experiential unknown present *
**** ***** Creative, Digital, Public Relations, Social 2015 present *
**** ***** public relations - brand 2015 present *******
***** ** ***** Creative 2016 present *
***** *****, ***. Creative 2017 present ********

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WinmoEdge

Momvertising Opps: Green Giant launches first work from new creative AOR


Subject: Video, digital, social media, TV, online

Brand: Green Giant, brand of canned and frozen vegetables recently acquired by B&G Foods from General Mills.

Opportunity: Green Giant recently teased the return of its iconic mascot in a new cinematic short film. The new film, titled "The Giant Awakens" is the first work from new AOR here). 

It's important to note that the film is part of a larger push to re-introduce the Green Giant mascot to today's viewers. In fact, we mentioned before that in the company's Q2 earnings call, CEO Bob Cantwell mentioned that the company anticipates launching four new vegetable platforms with 15 new items, which will be accompanied by a new marketing campaign. So, the re-launch of the Green Giant is likely the first big step in a larger marketing campaign for the brand. 

With that said, sellers, if you haven't already, you should be reaching out now to secure any revenue tied to the upcoming campaign. Seek ad dollars tied to digital, social media and video initially, with TV, print and other “typical” go-to-market approaches to take place following the launch of the campaign. Keep in mind that historically, Green Giant's top buying periods are Q4 and Q1, so continue to seek ad dollars into 2017. 

We're still working to verify Green Giant's new media agency (research Las Palmas brands, has been given an expanded role that includes media buying. Maybe Blue Chip has Green Giant now, too? We'll keep you posted. 

Additional Insight

Media Spend: According to Kantar Media, Green Giant spent $16.9 million on measured media in 2014, but only $3 million in 2015. Expect Green Giant to return to pre-2015 levels and keep in mind that most of this spend (in 2014) was allocated to broadcast ads (86.7%). The remainder went to digital display ads (12.6%). 

B&G Foods, Inc.
Four Gatehall Dr.
Suite 110
Parsippany, NJ 07054
(973) 401-6500

Jordan Greenberg 
Vice President, Marketing – Green Giant
(973) 401-6500
jordang@bgfoods.com

Diana Ark 
Associate Brand Manager – Green Giant (since April 2016)
(973) 401-6500
diana.ark@bgfoods.com