PHD Chicago | Agency Profile, Contacts, AOR, Client Relationships
Service: media planning & buying
|Main Telephone||(312) 881-1100|
PHD Chicago Contacts
|Mary C.||President - Midwest||IL|
Sample of Associated Brands
|Abigail L.||Midwest Regional Director, Digital||IL|
|Kristin W.||Associate Director, Omnicom Media Group||IL|
|Jason G.||Strategic Planning Director||IL|
|*****||Media Buying, Media Planning||unknown||present||*******|
|******* ******, ***.||Media Planning||2016||present||*|
|***** *****||Media Buying, Media Planning||unknown||present||*|
|*******||AOR - media buying & planning||2015||present||*|
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Digital Opps: Newell Brands taps Possible to lead web strategy across brands
Subject: broadcast, digital, print
Company: Newell Brands, a global marketer of consumer and commercial products with a portfolio that includes Sharpie, Paper Mate, Rubbermaid Commercial Products, Lenox, Parker, Calphalon, Graco and Dymo. NR is organized into five business segments: Home Solutions, Tools, Commercial Products, Writing and Baby & Parenting.
Opportunity: NB has appointed Possible to lead online strategy. In this role, Possible will design a consistent global digital experience that will also "stay true to individual brands," according to a press release. Possible has already begun work with the creation of initial brand sites. Possible president for the Americas, Jason Burby said: "Combining high-consideration baby products from a brand like Graco with high-volume brands like Sharpie or PaperMate is a fantastic challenge."
Possible's win follows the May appointment of PHD, Chicago handles media buying and planning for most (if not all) of Newell's brands, but with two recent agency shifts, the relationship could be up for review soon, as well.
Brand Sales: Note that Newell recently sold the Endicia shipping business to Stamps.com (more here) and is in the process of selling its Levolor and Kirsch brands to Hunter Douglas.
Media Spend: According to Kantar Media, Newell spent $91.6 million on measured media in 2015.
Digital Breakdown: According to Pathmatics, Newell has spent $2.5 million on 332 desktop ads (for multiple brands) this year - which amassed 578.3 million impressions. Top ad destinations have included amazon.com, youtube.com, about.com, education.com and brides.com (chart shows who NB is buying impressions from this year). Note that while NB has run desktop ads all year, there was a spike in activity in June.
NB has spent $269,000 on 199 mobile ads (75.3 million impressions) and $240,000 on 20 video ads (12.4 million impressions). While impressions for mobile and video have been bought in (essentially) the same fashion as desktop ads (see chart), top video destinations include: bedbathandbeyond.com, sheknows.com and playbuzz.com, while top mobile sites were amazon.com, staples.com and menshealth.com.
Newell Rubbermaid, Inc.
Three Glenlake Pkwy.
Atlanta, GA 30328
Senior Vice President, Marketing – Rubbermaid Commercial Products & Rubbermaid Consumer Products
Global Brand Manager – Sharpie
Marketing & Consumer Engagement – Sharpie, Rubbermaid, Calphalon