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PHD Chicago | Agency Profile, Contacts, AOR, Client Relationships




Service: media planning & buying

Main Telephone (312) 881-1100
Main Fax
Primary Address
200 East Randolph Street
Suite 4100
Chicago, IL 60601
USA

PHD Chicago Contacts

Contacts (5/44)
Name Title State
Mary C. President - Midwest IL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (312) 881-1100
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 200 East Randolph Street
Suite 4100
Chicago, IL
60601
USA

Abigail L. Midwest Regional Director, Digital IL
Kristin W. Associate Director, Omnicom Media Group IL
Lisa H. Supervisor IL
Jason G. Strategic Planning Director IL

Client Relationships


Brand Service From To Media Spend
***** Media Buying, Media Planning unknown present *******
******* ******, ***. Media Planning 2016 present *
***** ***** Media Buying, Media Planning unknown present *
******* Media Planning 2016 present ******
******* AOR - media buying & planning 2015 present *

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WinmoEdge

Digital Opps: Newell Brands taps Possible to lead web strategy across brands


Subject: broadcast, digital, print

Company: Newell Brands, a global marketer of consumer and commercial products with a portfolio that includes Sharpie, Paper Mate, Rubbermaid Commercial Products, Lenox, Parker, Calphalon, Graco and Dymo. NR is organized into five business segments: Home Solutions, Tools, Commercial Products, Writing and Baby & Parenting.

Opportunity: NB has appointed Possible to lead online strategy. In this role, Possible will design a consistent global digital experience that will also "stay true to individual brands," according to a press release. Possible has already begun work with the creation of initial brand sites. Possible president for the Americas, Jason Burby said: "Combining high-consideration baby products from a brand like Graco with high-volume brands like Sharpie or PaperMate is a fantastic challenge."

Possible's win follows the May appointment of PHD, Chicago handles media buying and planning for most (if not all) of Newell's brands, but with two recent agency shifts, the relationship could be up for review soon, as well. 

Additional Information

Brand Sales: Note that Newell recently sold the Endicia shipping business to Stamps.com (more here) and is in the process of selling its Levolor and Kirsch brands to Hunter Douglas. 

Media Spend: According to Kantar Media, Newell spent $91.6 million on measured media in 2015.

Digital Breakdown: According to Pathmatics, Newell has spent $2.5 million on 332 desktop ads (for multiple brands) this year - which amassed 578.3 million impressions. Top ad destinations have included amazon.com, youtube.com, about.com, education.com and brides.com (chart shows who NB is buying impressions from this year). Note that while NB has run desktop ads all year, there was a spike in activity in June. 

NB has spent $269,000 on 199 mobile ads (75.3 million impressions) and $240,000 on 20 video ads (12.4 million impressions). While impressions for mobile and video have been bought in (essentially) the same fashion as desktop ads (see chart), top video destinations include: bedbathandbeyond.com, sheknows.com and playbuzz.com, while top mobile sites were amazon.com, staples.com and menshealth.com.

Newell Rubbermaid, Inc.
Three Glenlake Pkwy.
Atlanta, GA 30328
(770) 418-7000

Kristine Sickels 
Senior Vice President, Marketing – Rubbermaid Commercial Products & Rubbermaid Consumer Products
(704) 987-4555

Kamal Wise 
Global Brand Manager – Sharpie
(770) 418-7000
kamal.wise@newellco.com

Philip Kinzler 
Marketing & Consumer Engagement – Sharpie, Rubbermaid, Calphalon
(770) 418-7000
philip.kinzler@newellco.com