Spark Foundry | Agency Profile, Contacts, AOR, Client Relationships
Service: full service, media specialty
|Main Telephone||(312) 970-8400|
|Main Fax||(312) 970-8409|
Spark Foundry Contacts
|Chris B.||Chief Executive Officer||IL|
Sample of Associated Brands
|John M.||Chief Investment Officer||IL|
|Eric L.||Executive Vice President & Chief Content Officer||IL|
|Brent L.||Executive Vice President & Managing Director, Business Development||IL|
|Shelby S.||President, Central Region||IL|
|******, ***.||media buying & planning||2013||present||********|
|*** ******** ***********||AOR - media buying & planning||2013||present||********|
|******||AOR - media buying & planning||2014||present||*******|
|*******'* **** ******** & **********||Media Buying, Media Planning||2016||present||********|
|******** ****||Media Buying, Media Planning||2017||present||******|
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H1 Media Opps Update: Long struggling KFC's new media AOR taking over at the end of January
Company: KFC, chicken QSR operated by Yum Brands.
Update (1/19): We've received word that Publicis's Mediavest | Spark, Chi isn't taking over KFC's $220 million media account until the end of January, meaning there should be time to secure bigger deals for this year. I say that because usually by the time big news like this hits trades th transition occurred 4-8 weeks prior, giving the new team time to already begun the process of locking down new media partners.
So, keep engaging MV | Spark with the goal of scheduling meetings or at least getting included on the list of sellers who will be notified when planning ramps up. Besides the usual branding and direct response dollars that should be in play, look for campaign dollars tied specifically to a possible Georgia Gold fried chicken (Nashville Hot chicken 2.0?) national push.
Below published 1/18
Opportunity: Publicis's here). We'll keep you posted as we identify new agency side contacts on the account, but we're already 99% sure moola will come out of Spark's Chicago office. Further, in case it's not clear, KFC clarified in a statement that MV | Spark will handle all media planning and buying, including digital and social media.
Sellers - look for traditional media budgets (TV, radio and outdoor) to finally start trending downward. KFC seems to have finally figured out that their massive TV buys aren't providing strong return, as the review announcement stated that he search "seeks to identify and select a world-class agency capable of deploying innovative media strategies while leveraging cost efficiencies and maximizing return on investment." Plus, digital outlays are way up the last year, though display spending is still nowhere close to their TV budgets. As such, make sure to include a bunch of "ROI" and "maximize" style language in your pitch. Maybe even offer a six-piece ad buy deal.
Buckethead campaign. I've earned the right to clown since my first job at 15 years old was KFC cook - #breadingtomakeourbreadarmy
Incumbent: WPP's MEC, NY
TV Breakdown: Almost $196 million has gone to national TV ads the last year (see breakdown right), up from $145.7 million in 2015, iSpot.tv reports.
Digital Breakdown: $13.2 million has garnered 1.1 billion impressions the last year, up from $4 million for 454.1 million impressions a year earlier, according to Pathmatics. Last year's budget skewed even more towards site direct desktop, targeting sites such as youtube.com, espn.com, wwe.com, foxsports.com, nfl.com, cbssports.com, aol.com, thrillist.com, nesn.com, bet.com and seattlepi.com.
1900 Colonel Sanders Ln.
Louisville, KY 40213
Chief Marketing Officer
Senior Manager, Digital Marketing