Cramer-Krasselt | Agency Profile, Contacts, AOR, Client Relationships
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|Main Telephone||(312) 616-9600|
|Marshall R.||Vice Chairman & Chief Creative Officer||IL|
Sample of Associated Brands
|Karen S.||Chief Operating Officer & President||IL|
|Margot B.||Senior Vice President & Director, Brand Planning||IL|
|Alison S.||Senior Vice President & Group Account Director||IL|
|Chris W.||Senior Vice President & Director, Media & Analytics||IL|
|******** ********, ***.||AOR - media buying & planning||unknown||present||*|
|***** *****||AOR - creative||2004||present||*******|
|***||media buying & planning||unknown||present||*******|
|*** ******** ********, ***.||Creative, Digital, Media Buying, Media Planning, Social||2016||present||******|
|*** ****||Media Buying, Media Planning||2014||present||*|
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Score 61 - On the Brink: BIC Consumer Products appoints North American marketing VP
Subject: TV, digital, social media, print
Company: BIC Consumer Products , headquartered in Shelton, Ct., is the maker of a variety of stationery and shaver products.
Opportunity: Named Ross Ullman as North American marketing VP to lead marketing strategy for BIC's suite of products.
He joins about six months after Hunter Public Relations as the PR AOR for its line of stationary products, lighters and shavers.
Sellers should goafter digital dollars, specifically those targeted to millennials (both men and women).
Agencies - even though C-K's tenure is relatively short (less than a year), a new DM could signal impending changes. Additionally, BIC has a number of other products that could use agency assistance in the next year. C-K's appointment consolidated digital, creative and media with one shop, but the company could be looking to shops for project work down-the-line.
Experience: Ullman joins from Boehringer Ingelheim, where he served as head of marketing for the consumer healthcare division for four-and-a-half years. Ullman replaces Alexis Vaganay, who left the company earlier this summer to become the GM of Coty's Luxury division in the UK and Ireland.
Media Spend: According to Kantar Media, BIC spent $6.9 million on measured media last year.
For the same period 2015, $4.5 million was spent on the "Soleil Razors" spot, which comprised all the BIC's national TV spend for the period.
Digital Breakdown: According to Pathmatics, BIC has sepnt $488,000 on 82 desktop ads so far this year. Desktop ads in support of Soleil, Flex5 (men's razor), multi-purpose lighter, No. 2 mechanical pencils and Velocity mechanical pencils (76.7 million impressions).
Most of these ads have run since mid-May and 70% have been placed site direct. Other ads were placed through Drawbridge DSP (13%) and RadiumOne ad network (8%).
Top publishers include askmen.com, wunderground.com, samsclub.com, weather.com and education.com.
This year, BIC has also spent $105.300 on 43 mobile ads (18.6 million impressions) and $261,500 on 25 video ads (12.9 million impressions). Most of these ads supported the Soleil and Flex5 razor brands.
For the same period 2015, BIC spent $1.1 million on desktop ads and just under $650,000 on mobile/video ads combined.
BIC Consumer Products
1 Bic Way
Shelton, CT 06484
Vice President, Marketing - North America