Moxie | Agency Profile, Contacts, AOR, Client Relationships
|Main Telephone||(404) 601-4500|
|Main Fax||(404) 601-4505|
|Christopher W.||Chief Financial Officer||GA|
Sample of Associated Brands
|Brooke Y.||Senior Vice President & Account Director||GA|
|Justin A.||Chief Marketing Officer||GA|
|Mitch S.||Executive Vice President, Client Leadership||GA|
|*** *************, ***.||digital||unknown||present||***|
|**********.***, ***||AOR - digital||2011||present||********|
|******* *******||media buying & planning||unknown||present||******|
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Digital Opps: Delta Air Lines taps Moxie for social media work
Subject: Digital, mobile, online, social media, video, sponsorship
Company: Delta Air Lines
Opportunity: Following a review, Delta has named Tumblr. According to Delta's director of marketing communications Julieta McCurry, Moxie will help Delta create "meaningful and relevant" experiences for its customers across the channels "they increasingly rely on the most."
This is the latest in a string of agency shifts for Delta. In April, the airline shifted media to here). Traditionally, Q2 and Q4 are Delta's largest spend periods, so look for increased media spend during these periods.
Incumbent: According to Winmo, Santy Integrated previously handled social work for Delta.
National TV Spend: According to iSpot, Delta has spent $21.3 million to air four national TV spots this year - up from $15.6 million for the same period 2015. See chart for 2016 show targeting.
Digital Breakdown: So far this year, Moat reports that Delta has run 321 display ads on 2,197 publishers (2% mobile). Top ad destinations include: fastcompany.com, wsj.com, gogoinflight.com and wired.com (35% placed site direct versus programmatically). The airline has also run 88 high impact and 16 video ads (70% of the video ads were placed site direct).
Delta ran 438 display ads on 3,506 publishers in 2015 (5% mobile). Top ad destinations included nba.com, delta.com, fastcompany.com, ted.com and saveur.com (53% placed site direct versus programmatic). Delta also ran 142 high impact ads and 12 video ads in 2015.
Delta's 2015 digital SOV was 34.6% across all publishers and 33.4% across Top 100 publishers (No. 1 for both). Most ads in 2015 were run across news, travel and sports sites and while Delta's display presence was fairly consistent throughout the year – the highest levels were from April through July.
1030 Delta Blvd.
Atlanta, GA 30320
Senior Vice President, Marketing
Direct Dial: (404) 715-2623
Vice President, Global Distribution & Digital Strategy (since Dec. 2015)