Zimmerman Advertising | Agency Profile, Contacts, AOR, Client Relationships
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|Main Telephone||(954) 644-4000|
Zimmerman Advertising Contacts
|Jordan Z.||Founder & Chairman||FL|
Sample of Associated Brands
|Cliff C.||Chief Marketing Officer||FL|
|Scott T.||Executive Vice President & Chief Digital Officer||FL|
|Michael G.||Chief Executive Officer||FL|
|*** ******** ********, ***.||Digital, Media Buying, Media Planning||unknown||present||********|
|******* *******, **** ******* *******, ***.||Creative, Media Buying, Media Planning||2016||present||*******|
|**********, ***.||creative & social||unknown||present||******|
|***'* ******, ***.||AOR - creative||2010||present||******|
|******* ******||AOR - creative, digital||unknown||present||******|
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Score 91 - Review Imminent: Struggling Jamba Juice hires new CMO to expand marketing strategy
Subject: Radio, TV, digital, print
Company: Winmo) headquartered in Emeryville, CA, is a smoothie and food chain offering fruit and vegetable meal-replacement smoothies, boosts, breads and soups.
Phillips-Luther joins as Jamba expands marcom activities to take advantage of favorable healthy active lifestyle and better-for-you trends (more info below). These factors, among other variables such as flat-to-declining traffic, take Jamba Juice into "VAI.
This means Jamba decision makers should be most receptive to agency new business pitches through April 2017. However, since Jamba is chiefly a summer brand, it's highly likely roster changes will be made before Q1. Competition will include Omnicom's Zimmerman Advertising, which picked up creative last year.
Sellers with high engagement rates among the chain's female heavy core audience (see order ahead" mobile app just launched.
Also, keep in mind that Jamba strives to become more of a year-round brand, opening up healthy active focused buys beyond Q2-Q3.
Experience: Phillips-Luther has led marketing at Zoes' since 2011. She was just appointed CMO in December but she has been the primary marketing decision maker for some time.
Below originally posted 5/31
Opportunity: Amid the search for a new CMO, Jamba Juice has now begun its plans for enhancing its marketing and communication activations. The extra marketing push is in an effort for the chain to drive sales and transactions through news and product innovations. The new activations will promote Jamba Juice’s better-for-you brand positioning and its quality ingredients. Additionally, the chain will also expand and enhance its complimentary food options, as to shift away from its seasonal association.
With CMO Julie Washington stepping down from her position at the end of this month, CEO Dave Pace explained during the Q1 earnings call that once a new CMO is hired, they will obviously have their own point of view and approach, but the overall goal to use marketing to drive sales and transaction should remain the same. Therefore, agencies should be reaching out now to be top-of-mind once a new marketing head is selected. Be sure to focus your pitch around new and innovative ways to convince consumers that Jamba Juice is more than just a smoothie chain.
Sellers, look for more ad dollars to become available during this new marketing push, especially once a new CMO comes on board. Ad spending usually skews more towards Q3, but keep in mind that the chain is adjusting its menu to position itself as a year-round brand. So, while Q2/Q3 buys targeted to healthy lifestyle females will likely still be top priority, Jamba Juice may be more receptive than usual to fall/winter pitches.
Media Spend: According to Kantar Media, Jamba Juice spent $1.3 million on measured media in 2015, up $400,000 from the year before. The largest portion of the spending was allocated to radio and broadcast, while the rest was divided between digital and print.
Digital Breakdown: Since January, Moat reports Jamba Juice has run 37 standard display and 32 high impact ads on 200 publishers (<1% mobile). Of these, only 2% were placed site direct versus programmatic. Top ad destinations include oregonlive.com, athletic.com, woot.com, sportsplays.com, muscleandfitness.com, kohls.com, cookinglight.com, care2.com and nba.com.
In comparison, for all of 2015, the chain rain 101 standard display, 166 high impact and four video ads on 704 publishers (11% mobile), with 70% placed site direct.
6475 Christie Avenue
Emeryville, CA 94608
President & Chief Executive Officer
Chief Marketing Officer (officially starts Aug. 9)
Director of Marketing Communication & Digital Strategy