FKQ Advertising, Inc. | Agency Profile, Contacts, AOR, Client Relationships
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|Main Telephone||(727) 539-8800|
|Main Fax||(727) 530-5696|
FKQ Advertising, Inc. Contacts
|Bob F.||Founder & Chairman||FL|
Sample of Associated Brands
|George F.||Executive Vice President||FL|
|Karen G.||Executive Vice President, Operations||FL|
|Rob F.||Executive Vice President||FL|
|**** *********||media buying & planning||unknown||present||*|
|**** ********||media buying & planning||unknown||present||*|
|********* *****||media buying & planning||unknown||present||*|
|********* ******||media buying & planning||unknown||present||*|
|********* *******||media buying & planning||unknown||present||*|
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Score 55 - Close Watch: Visit Tampa Bay promotes CMO, COO to continue tourism growth
Subject: digital, social media, out-of-home, TV
Organization: Visit Tampa Bay (VTB), the independent, nonprofit organization that represents more than 700 businesses throughout the area and sells and promotes Tampa Bay, Fla., as a destination.
Opportunity: After almost two years as VP of marketing, Patrick Harrison has been promoted to CMO. In this role, he will oversee all external, marketing and branding efforts. VTB also promoted VP of administration JoLynn M. Lokey to COO. Per VTB CEO Santiago Corrada, the past fiscal year has been "nothing short of transformative" and Harrison and Lokey will spearhead efforts to build an environment "tightly-focused" on marketing and accountability.
Around this time last year, VTB launched its largest campaign to date (more here). Sellers should go after possible last minute dollars for a Winter campaign, but keep in mind that VTB also runs seasonal campaigns throughout the year. So, continue reaching out for digital, cable TV, billboard, print and radio dollars - particularly Florida sellers focused on Jacksonville, Orlando and Miami. This year's digital ads first ran in March, so go ahead and begin engaging decision makers to secure digital revenue for Spring 2017.
Agency readers - even though Harrison is CMO, the fact that he was promoted moves the possibility of a review further down the line. Additionally, VTB just named this summer. However, keep VTB on your radar. Given the increased marketing investments over the last year and the fact that other agencies were brought on board to do digital media work, there could be project-based contracts available here.
According to VTB, the domestic visitor profile for the area is married, college educated 25-to-44-year-olds with a HHI of $50,000 to $99,000 and no children.
National TV Spend: According to iSpot, VTB has spent just over $43,000 to air two national TV spots this year. "Welcome to Tampa" and "Florida's Most" have run on Cooking Channel, ESPN2 and Food Network during "Emeril's Florida," "College Football" and "Paid Programming."
Sellers - note that 2016 national TV flights have occurred in early January, late February, early April, late May and then sporadically throughout the summer/fall.
For full 2015, only $5,500 was spent to air the same two spots on ESPN2, Travel and ESPNU.
Digital Breakdown: wikia.com.
An additional $1,200 has been spent on mobile ads this year, which were placed 100% through Google AdX + AdSense (491,900 impressions). No video ads have been run in 2016.
Visit Tampa Bay
401 E. Jackson St.
Tampa, FL 33602
Chief Marketing Officer
(813) 218-3826 (direct)
Director, Marketing & Communications
(813) 342-4054 (direct)
(813) 342-4085 (direct)