Source Marketing, LLC | Agency Profile, Contacts, AOR, Client Relationships
Service: promotional marketing firm
|Main Telephone||(203) 291-4000|
|Main Fax||(203) 291-4010|
Source Marketing, LLC Contacts
|Rich F.||Managing Partner||CT|
Sample of Associated Brands
|Kersten M.||Chief Executive Officer||CT|
|Jay R.||Vice President & Director, Production & Information Technology Services||CT|
|Kerrie S.||Account Manager||CT|
|William M.||Senior Account Executive||CT|
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Momvertising Opps: Juicy Juice hikes ad spend, launches new national TV ad, partnership
Subject: Digital, TV, social media, in-store, events
Brand: Harvest Hill Beverage Company.
In addition to the sweepstakes, Juicy Juice also recently launched its newest national TV ad. "Come Together" aired for the first time August 8 and has cost the brand $635,351 thus far, iSpot reports.
Since January, Juicy Juice has spent $1.9 million on national TV spend, a huge jump from last year, when it ran no TV ads at all. Additionally, Pahtmatics reports that the brand's digital display spend since January is $208,800 for 17 million impressions, 97% of which was purchased site-direct versus programmatic.
With that said, this is a good opportunity for digital and traditional sellers to reach out and pick up any available revenue tied to the current campaign, as spending is clearly on its way up. Focus pitches around engaging moms with young children.
One High Ridge Park
Stamford, CT 06905
Chief Marketing Officer