Zenith Media | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning
|Main Telephone||(310) 551-3500|
Zenith Media Contacts
|Tina P.||Executive Vice President & Global Account Lead||CA|
Sample of Associated Brands
|David B.||Senior Vice President, National Video||CA|
|Meghan G.||Senior Vice President, Strategy||CA|
|Dave B.||Vice President, Strategy||CA|
|Stephanie L.||Vice President, Strategy||CA|
|**** ******* *********||media buying & planning||unknown||present||*|
|******* *******||Media Buying, Media Planning||2016||present||********|
|********** *********||media buying & planning||2013||present||*|
|***** *******, ***.||media buying & planning||unknown||present||*******|
|******* **** *********||AOR - media buying & planning||2012||present||*|
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Digital, TV Opps: Coty hands global media account to Publicis; Zenith to take lead for current brands, P&G beauty brands
Subject: print, TV, digital, social media, outdoor, mobile, in-store, experiential, sponsorship
Company: Coty, headquartered in NYC, is a global beauty products manufacturer. Coty's core products include fragrances, color cosmetics, body care and skin care under brands such as Sally Hansen, Marc Jacobs, Calvin Klein and Stetson.
Opportunity: Named Publicis Media as global lead media agency after a review (research here).
Publicis Media will reportedly work closely with Beamly, the digital, social and programmatic agency Coty acquired last year. The assignment covers 16 markets and PM will lead strategy, trading, content and data/analytics for brands including Rimmel, Sally Hansen, Calvin Klein, Marc Jacobs and Davidoff, as well as P&G brands CoverGirl, Max Factor, Hugo Boss, Gucci, Wella and Clairol.
Zenith was named media AOR for Coty last year (more here), so much of this assignment simply broadens Publicis' existing relationship with the company. Per Camillo Pane, CEO Desginate, Coty: "Zenith has been a trusted partner for Coty. We are excited to expand our partnership with them as we look to elevate the quality of our media while taking advantage of our new scale, as we strive to become over time a global industry leader by being a clear challenger in Beauty."
Sellers - be on the lookout for new campaigns, especially once the P&G acquisition is finalized, which should occur in October. Digital and TV sellers will have a leg up here, but look for increased social, content and
Media Spend: Coty's estimated ad spend is around $900 million globally.
Sally Hansen Struggles: Coty's Nail category has two segments: retail and professional. Sally Hansen is the dominant brand in the nail retail category for Coty, and is performing flat to last year “at the moment.” Becht did point out, however, that the launch of Miracle Gel did gain “substantial share” for Sally Hansen. “Clearly,” he stated,” we are working on initiatives to further enhance category growth and market share for Sally Hansen." Read more about DV's take on Sally Hansen here.
National TV Spend: All data is per iSpot
Sally Hansen: For 2016, spent $10.8 million on five national TV ads – three English and two Spanish. This is an increase from the same period 2015, when $9.2 million was spent on Sally Hansen ads. See chart for 2016 show targeting.
For FY 2015, Sally Hansen spent $12.9 million on national TV ads. The most money was spent to air ads on ABC, E!, Bravo and VH1 during shows such as “Keeping Up With the Kardashians,” “Botched,” “Love & Hip Hop” and “Shark Tank.”
Rimmel: Rimmel, a brand in Coty's Color Cosmetics division, has spent $14.1 million on national TV ads in 2016 (up from $11.2 million for the same period 2015). Like sister brand Sally Hansen, of the six spots Rimmel has aired this year, half of them were Spanish-language. See chart for 2016 show targeting for Rimmel.
For FY 2015, Rimmel spent $13.4 million to air ads on E!, Bravo, Univision and MTV during shows such as “Keeping Up With the Kardashians,” “Botched,” “Ridiculousness” and “La sombra del pasado.” Notice that while Rimmel and Sally Hansen are targeted to largely the same audience, Rimmel spends heavier in Hispanic media.
Digital Breakdown: All data is per Pathmatics
Sally Hansen: Has spent $211,000 on 39 desktop ads so far this year (25.6 million impressions). Sellers should note that most of these desktop ads were deployed during May/June and most were placed site direct (82%). The remainder went largely through ad network Mode Media - Glam Media (13%) and Vivaki - Publicis (3%). Top ad destinations include: refinery29.com, popsugar.com, cosmopolitan.com, topix.com and thesimsresource.com.
SH's mobile investment this year - $23,600 on 17 ads - has garnered the brand 2.8 million impressions, while the $361,000 spent on five video ads has amassed 10.6 million impressions. As with desktop ads, most mobile/video ads have been placed site direct on similar publishers.
Rimmel: Has spent $176,000 on seven video ads this year (12.03 million impressions) and $673,100 on 29 desktop ads (26.6 million impressions) so far this year. Almost all - 98% (desktop) and 36% (video) - of these ads have been placed site direct. The remainder of video ads were placed mostly through Teads' SSP (57%). Top destinations include: walmart.com, teenvogue.com, newyorker.com and allure.com.
Rimmel has also spent $84,500 on 25 mobile ads this year (6.5 million impressions).
Coty (general): So far, Coty has spent $17,600 on eight desktop ads (1.1 million impressions) and $1,000 on two mobile ads (77,500 impressions). These ads were mostly in support of Stetson Original and NYC Cosmetics.
Empire State Building
350 Fifth Ave.
New York, NY 10118
Vice President, Global Marketing – Sally Hansen
Chief Marketing Officer – Color Cosmetics