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Kovel Fuller | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone (310) 841-4444
Main Fax (310) 841-4598
Primary Address
9925 Jefferson Boulevard
Culver City, CA 90232
USA

Kovel Fuller Contacts

Contacts (5/7)
Name Title State
John F. President CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (310) 841-4444
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 9925 Jefferson Boulevard
Culver City, CA
90232
USA

Steve F. Principal & Account Director CA
Jim R. Senior Vice President & Account Director CA
Denese H. Vice President, Finance & Administration CA
Kristin S. Director, Integrated Planning CA

Client Relationships


Brand Service From To Media Spend
***** Media Buying, Media Planning, Public Relations 2006 present *
**** Media Buying, Media Planning, Public Relations 2006 present *
****** ***** Media Buying, Media Planning, Public Relations 2006 present *
******* ***** Media Buying, Media Planning, Public Relations 2006 present *
******* AOR - creative unknown present *******

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WinmoEdge

Digital Opps: Struggling financial lender CashCall hikes marketing spend


Subject: Digital, online, PR, mobile

Company: CashCall, headquartered in Orange, CA, is an online financial lender that provides consumer personal loans, small business loans, mortgage home loans and refinance.

Opportunity: Pathmatics reports a spike in its digital display activity, which began in May and has been on the rise since. Since January, the company has spent more than $500,000 on desktop ads alone, after running no digital display last year.

CashCall has been in a lot of hot water lately. The Consumer Financial Protection Bureau found that CashCall has been making illegally high interest rates for years, finding that loans made from 2009 to 2013 violated the laws of 16 states.

Negativity around CashCall won't go away anytime soon, so there should be plenty of "feel good" style branding and direct response ad revenue available for some time, if you can stomach profiting from a company like this. It looks like Kovel Fuller is handling media, and we will let you know once we have confirmed any other agency partners. 

Also, while CashCall hasn't had made any big changes to its marketing roster recently, it may begin looking for new and innovative marketing ideas that will revamp its image. 

Additional Insight

Digital Breakdown: So far this year, Pathmatics reports that CashCall has spent $534,700 on desktop and $31,200 on mobile ads. Desktop and mobile ads were both placed primarily through ad networks with desktop ads placed 94% Google AdX + AdSense and 5% site direct, with top ad destinations including youtube.com,  losangeles.cbslocal.com, realtor.com, forbes.com and answers.com (Answers Corporation).

Additionally, 74% of mobile ads were placed through ad networks, while the remainder were placed site direct. Similarly, top mobile ad destinations include losangeles.cbslocal.com, realtor.com, mashable.com and mediafire.com. 

CashCall
One City Boulevard West
Suite 102
Orange, CA 92868
(866) 590-2274

Dan Apke
Vice President, Marketing
(866) 590-2274
dan.apke@cashcall.com

Alan Duvall
Senior Paid Search Manager
(866) 590-2274
alan.duvall@cashcall.com